COMPETITIVE LANDSCAPE
Mega Baltic leads sports drinks
Mega Baltic UAB is the largest player in Latvia’s sports drinks industry, holding the largest off-trade RTD volume share, driven by the well-established and popular Oshee brand. Oshee enjoys widespread availability across major retail chains, including Maxima and Rimi, ensuring strong visibility and accessibility for consumers.
Cido Grupa gains traction with Mangali Active
Cido Grupa SIA is the fastest-growing company in sports drinks, driven by the strong performance of its Mangali Active Isotonic brand. Growth has been supported by its established brand recognition in bottled water, wide distribution across major retailers such as Maxima and Rimi, and effective marketing campaigns.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Latvia?
- To what extent are health considerations impacting consumption of Sports Drinks in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Latvia?
- Which are the leading brands in Sports Drinks in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Sports Drinks in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Latvia - Category analysis
KEY DATA FINDINGS
Sluggish performance amid seasonal challenges
Unfavourable weather conditions place temporary halt on expansion
Reduced sugar offerings show greater resilience
Sports drinks poised for strong growth
Local brands will lean into digital marketing
Excise tax will impact sports drinks
Mega Baltic leads sports drinks
Cido Grupa gains traction with Mangali Active
Supermarkets remains largest channel
Discounters makes inroads in sports drinks
Soft Drinks in Latvia - Industry Overview
Challenging year for soft drinks
KEY DATA FINDINGS
Cold summer temperatures impact demand
Energy drinks registers strong performance
Juice continues to struggle
Modest recovery for soft drinks
Added-value categories to drive future growth
Excise duty increase will reshape soft drinks market
Cido Grupa and Cola-Cola dominate sales
Aldaris AS leads growth with Vichy bottled water
Supermarkets remains largest channel
Discounters gains traction
E-commerce expands from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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