PROSPECTS AND OPPORTUNITIES
Market opportunities exist for sports drinks, alongside growing levels of health consciousness
During the forecast period, awareness of sports drinks in Saudi Arabia is expected to rise significantly, fuelled by increasing health consciousness and the growing trend of active lifestyles. As more people engage in fitness activities, there will be a greater recognition of the importance of hydration and nutrition during exercise.
Probable emergence of new competitors
During the forecast period, Saudi Arabia is expected to see the entry of new players in the sports drinks market, driven by increasing consumer demand for “better-for-you” options and rising levels of health awareness. These new entrants are likely to introduce a broad array of products, with a focus on innovation and customisation to cater to evolving consumer preferences.
Rise of e-commerce will boost accessibility
In Saudi Arabia, consumers are increasingly turning to e-commerce as their preferred shopping channel, driven by convenience, product variety, and easy access to promotions and special offers on their favourite brands. This shift is expected to significantly expand the reach of sports drinks over the forecast period, as online shopping continues to gain popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Saudi Arabia?
- To what extent are health considerations impacting consumption of Sports Drinks in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Saudi Arabia?
- Which are the leading brands in Sports Drinks in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in Sports Drinks in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Sports drinks fail to benefit from government push towards healthier lifestyles
PepsiCo’s Gatorade maintains its dominance
Modern trade continues to lead distribution
Market opportunities exist for sports drinks, alongside growing levels of health consciousness
Probable emergence of new competitors
Rise of e-commerce will boost accessibility
Soft Drinks in Saudi Arabia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Saudi Arabia
Trends
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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