COMPETITIVE LANDSCAPE
Coca-Cola ups investment in support of Powerade
Coca Cola Hellenic Bottling Co leads sales in sports drinks with its Powerade brand. The company has increased its investment in support of Powerade, which has contributed to strong sales growth.
Prime Hydration looking to strengthen distribution
Prime Hydration is the second largest brand in sports drinks. Following its initial momentum, the brand is starting to stabilise.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Greece?
- To what extent are health considerations impacting consumption of Sports Drinks in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Greece?
- Which are the leading brands in Sports Drinks in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in Sports Drinks in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Greece - Category analysis
KEY DATA FINDINGS
Increase in sporting activity boosts demand
Rising awareness supports growth
Negligible reduced sugar presence, but new product launched
Further strong growth expected
Technological developments
Health and wellness trend driving growth
Coca-Cola ups investment in support of Powerade
Prime Hydration looking to strengthen distribution
Small local grocers losing share to convenience stores
Convenience stores, vending, and e-commerce seeing growth
Soft Drinks in Greece - Industry Overview
Health and affordability shaping consumption
KEY DATA FINDINGS
Off-trade absorbing sales as consumers migrate away from on-trade spending
Affordability and health shaping demand
Continued pressure on consumer spending power
Health and wellness a major influence
Positive outlook for tourism
Coca-Cola Hellenic Bottling Co leads soft drinks overall
Smaller players making gains in bottled water
Supermarkets remains the leading distribution channel
Convenience stores becomes second largest channel, while e-commerce grows
Foodservice vs retail split
Fountain sales in Greece
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!