COMPETITIVE LANDSCAPE
Tempo Beverages maintains dominant position
Tempo Beverages continued to dominate sports drinks in retail volume terms in 2025. The company distributes PepsiCo’s Gatorade brand, which holds a strong early mover advantage and remains synonymous with this category in the minds of many Israelis.
Smaller players gain ground in 2025
Central Beverage Co remained the second leading company in sports drinks in 2025 due to its distribution of Coca-Cola-owned brand Powerade. Randy Ltd, which represents Otsuka Holdings Co Ltd’s Isostar brand, finished a distant third.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Israel?
- To what extent are health considerations impacting consumption of Sports Drinks in Israel?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Israel?
- Which are the leading brands in Sports Drinks in Israel?
- What potential exists for multinational or domestic soft drinks companies to expand in Israel?
- How are products distributed in Sports Drinks in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Israel - Category analysis
KEY DATA FINDINGS
Retail volume growth dips but demand remains strong
Sports drinks are gradually gaining a broader appeal
Regular sports drinks still the only significant category
Rising participation in sports and fitness activities will continue to boost consumption
Threat from healthier alternatives likely to temper growth prospects
New entries could stimulate greater interest and price competition
Tempo Beverages maintains dominant position
Smaller players gain ground in 2025
Distribution remains heavily concentrated in convenience stores
Discounters is the most dynamic channel in volume growth terms
Soft Drinks in Israel - Industry Overview
Soft drinks consumption recovers as inflationary pressures begin to recede
KEY DATA FINDINGS
RTD coffee, sports drinks and energy drinks are the strongest performers
Health concerns continue to shape consumer choices and competitive strategies
Flavour diversification remains a focal point for innovation
Outlook for soft drinks is broadly favourable
Influence of the health and wellness trend set to become more entrenched
Import reform could help to increase price competition
Central Beverage Co maintains overall market lead
Tempo Beverages Ltd is the most dynamic company in 2025
Discounters remains the leading distribution channel
Soft drinks sales through e-commerce continue to grow strongly
Foodservice vs retail split
Fountain sales in Israel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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