Sales of small cooking appliances in Italy were flat in 2025, with a 0.2% growth in retail volume to 5.4 million units and a 0.7% growth in retail value to EUR594 million. This represents a decline in growth compared to the previous year. Category dynamics are being driven by more affordable options coming from Asian countries and being widely distributed via online platforms. Brands that focus on innovation, design and after-sales service are likely to capture a larger market share in future.

The small cooking appliances market in Greece demonstrated robust growth in 2025, with an 8% increase in retail volume to 884,600 units, fuelled by the healthy living and convenience trends. As consumers increasingly adopt healthier nutrition habits, demand for appliances supporting healthier cooking methods is rising. The rise of e-commerce, led by retailers like Skroutz.gr and Shopflix.gr, is also a significant catalyst, offering consumers competitive prices and wider product variety. Premium

Small cooking appliances in Chile demonstrated robust growth in 2025, driven by a combination of factors including an active price war among brands, an increasing demand for premium products and a diversification in product mix with speciality products like air fryers gaining popularity. The category remains attractive due to its growth potential, supported by the rising median disposable income per household. Key trends shaping the market include the increasing popularity of premium and multifu

In 2025, small cooking appliances in Israel experienced steady demand driven by economic pressures and limited kitchen space, which led consumers to prefer compact, multi-functional devices. The retail volume reached 2 million units, representing 1% growth compared to the previous year. Premium brands like SharkNinja are maintaining their strength through innovative offerings and strong brand loyalty. As retail e-commerce grows, brands should adapt their strategies to remain competitive.

The small cooking appliances market in Portugal experienced a decline in volume sales in 2025, primarily due to the increasing maturity of certain categories like air fryers. Consumers also looked for value for money which supported the growth of lower price options. Nonetheless, the median disposable income per household in Portugal increase in 2025 while inflation stabilised, which supported demand for some products. Coffee machines continued to be the largest category, driven by consumer loya

Small cooking appliances in the Netherlands experienced growth in 2025, driven by health-conscious consumer behaviour and premiumisation, with a retail volume of 3.5 million units and a current value of EUR587 million. This trend is expected to continue, driven by premiumisation and multifunctionality, with coffee machines remaining a premium segment driver and fryers being the fastest-growing volume category. The landscape is concentrated, with Groupe SEB Nederland BV and Koninklijke Philips El

The small cooking appliances market in South Africa demonstrated robust growth in 2025, with a 5% increase in retail volume terms, reaching 5.4 million units. This growth was driven by strong performances across key categories, particularly air fryers, and was supported by a steady increase in median disposable income per household. Despite subdued consumer confidence, the demand for small cooking appliances persisted, driven by their affordability and the trend towards convenience and smart fun

The small cooking appliances market in Indonesia recorded 3% volume growth in 2025, driven by increasing demand for affordable and energy-efficient products. The market continued to grow despite weaker overall consumption of durable goods, with retail sales supported by the rising median disposable income per household. The urban population was also continuing to grow, further driving demand for small cooking appliances that meet consumer needs for health, efficiency and convenience. As a result

Small cooking appliances experienced moderate growth in retail volume terms and significant growth in retail current value terms in 2025, driven by rising disposable incomes and the desire for home cooking. The influence of social media, particularly TikTok, has been instrumental in driving sales through influencer partnerships and viral content. As consumers increasingly prioritise healthier and more convenient cooking options, manufacturers are focusing on developing products with advanced fea

Small cooking appliances in Denmark experienced a significant decline in volume sales in 2025, with current value sales also seeing a similar fall. This was driven by economic uncertainty and cautious household spending. As household sizes and space in urban homes decrease, there is increasing demand for multifunctional and compact product offerings that align with interior aesthetics. While household spending was cautious in 2025, demand for AI-enabled products continued to rise. Retail e-comme

The small cooking appliances market in Hungary experienced growth in 2025, driven by trends such as multi-functionality, compact design, convenience, customisation, and health and wellness. As consumers continue to prioritise convenience, health, and versatility, manufacturers are introducing innovative offerings and expanding their product lines to meet expectations. The market is expected to grow, driven by increasing demand for multi-functional products and convenient appliances with innovati

The small cooking appliances market in Norway experienced a decline retail volume terms in 2025, driven by economic uncertainty and weak household sentiment. Despite this, the market is expected to grow in value terms over the forecast period, driven by trends such as premiumisation, multifunctionality, and sustainability. The market's attractiveness lies in its potential for innovation, with households seeking value-for-money alternatives and compact, space-saving appliances. Brands can succeed

Small cooking appliances in Germany experienced retail volume growth of 1% in 2025, to reach 29.7 million units. This was driven by consumer demand for premium, multifunctional products and the influence of social media on purchasing decisions. The median disposable income per household in Germany continued to rise, supporting consumer spending on premium products. With a forecast retail volume CAGR of 1%, reaching 31.2 million units in 2030, the category is poised for slow and steady growth. Ke

In 2025, small cooking appliances in Spain experienced a decline in retail volumes, but premiumisation drove growth in retail value sales. This trend is expected to continue over the forecast period, with a further decline in retail volumes, while current value sales are set to increase at a CAGR of 5% to EUR677 million by 2030, driven by trends such as premiumisation, cordless mobility and multifunctionality. The competitive landscape is led by Groupe SEB Ibérica SA and De'Longhi Electrodomésti

The small cooking appliances market in Taiwan exhibited flat rate volume sales in 2025, primarily due to reduced expenditure and less product innovation. However, certain subcategories such as rice cookers, demonstrated resilience driven by health concerns and consumer preference for new products with fashionable designs. Retail e-commerce played a significant role in sales, with manufacturers adopting diversified online strategies to reach consumers. Key players like Tatung and Zojirushi led th

In 2025, small cooking appliances in Colombia recorded solid growth, driven by strong demand for coffee machines and air fryers, which reflect rising interest in healthier and more convenient home cooking. Consumers increasingly prioritised appliances that support low-oil preparation and time-efficient meal solutions, reinforcing replacement and upgrading activity. At the same time, growing interest in premium coffee experiences at home supported demand for higher-value machines, while active pr

The small cooking appliances market in Thailand demonstrated a robust performance in 2025, driven by consumer demand for energy-efficient and premium products. With a median disposable income per household of THB369,457, consumers were able to invest in high-quality appliances, driving sales growth. Key players such as Sharp and Philips maintained their strength through diverse product portfolios, while Toshiba emerged as a rising player. The growth of retail e-commerce and increasing urbanisati

Small cooking appliances in Hong Kong, China grew steadily in retail volume sales terms in 2025, while a search for more advanced products pushed faster retail current value sales growth. The category’s attractiveness stems from its potential for innovation, driven by trends like smart and AI-powered technology, sustainability and energy efficiency, multi-functionality and compact design. Small cooking appliances presents significant growth opportunities for players that adapt to these trends. T

The small cooking appliances market in Argentina experienced significant growth in 2025, with sales increasing by 11% in retail volume terms, driven by increased consumer disposable income and the health and wellness trend. Air fryers were a key driver of this growth, with brands like Atma introducing new models with varying capacities. The market is expected to continue growing, driven by demand for healthier and more convenient cooking solutions, with air fryers remaining a dynamic force. Bran

The small cooking appliances market in France recorded solid growth in 2025, driven primarily by the continued expansion of air fryers, which benefited from their association with healthier cooking, versatility, and energy efficiency. While growth in this segment remained strong, it showed early signs of moderation as penetration increased and competition intensified. At the same time, coffee machines maintained their position as the largest subcategory, supported by ongoing innovation in automa

Small cooking appliances in Nigeria recorded modest growth in 2025, with air fryers leading momentum through health-focused marketing and social media influencer campaigns. Despite persistent economic challenges, consumers embraced healthier cooking methods, whilst freestanding hobs maintained a dominant position. Brands leveraged digital platforms to amplify product awareness, particularly amongst younger consumers. Over the forecast period, economic recovery and rising disposable incomes are e

Small cooking appliances in India experienced significant growth in 2025, driven by rising disposable incomes and shifting consumer behaviour towards healthier lifestyles and convenient cooking solutions. Retail volumes reached 25.3 million units, representing 5% growth from the previous year. Growth is expected to continue in the forecast period, with a CAGR of 4% to 31.2 million units in 2030, driven by increasing urbanisation and demand for multifunctional appliances. Brands that focus on pro

The small cooking appliances market in Poland demonstrated moderate growth in 2025, driven by consumer demand for multifunctional and compact devices. Health and wellness is a key driver, with Polish consumers showing strong interest in appliances that promote healthier cooking, such as low-oil

Small cooking appliances in the Philippines experienced retail volume growth of 3% in 2025, to reach 6.5 million units, driven by favourable economic conditions, increasing health and wellness awareness, and changing consumer habits. The category was characterised by growing demand for multifunctional and compact appliances, with consumers seeking healthier cooking alternatives and space-saving solutions. As a result, brands are innovating their product offerings and leveraging e-commerce and di