PROSPECTS AND OPPORTUNITIES
Focus on sustainability may yield constant value growth
Small cooking appliances faces limited volume growth opportunities over the forecast period, especially in categories that already have a high level of maturity, such as pod coffee machines and breadmakers which are losing consumer interest. Further investment is expected in sustainability as consumers increase awareness about related issues.
Household growth brings additional sales opportunities
The Portuguese population has continued to grow since 2022, mainly due to the arrival of new residents. The last census in 2021 by the National Statistics Bureau (INE) registered an increase of half a million families, with more people living alone, couples without children and single parent households on the rise.
E-commerce growth to put downward pressure on price
The growth of e-commerce sales is expected to impact current value sales over the forecast period. Lower-prices products can be sold directly to consumers via the online channel, and these lower average prices will put additional pressure on traditional retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Portugal - Category analysis
KEY DATA FINDINGS
Overall demand falls in small cooking appliances
Air fryers register outstanding volume growth
Espresso coffee machines are gaining popularity
Focus on sustainability may yield constant value growth
Household growth brings additional sales opportunities
E-commerce growth to put downward pressure on price
Consumer Appliances in Portugal - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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