Brazilian consumers’ willingness to try out new products is set to continue pushing small cooking appliances to see positive performances in both retail volume and current value terms in the forecast period. The increase in the offer of brands and models through marketplaces and local manufacturers – which feel the competition and see consumers’ needs and adapt their production accordingly – has made these appliances more easily available to consumers.
Continuing to increase its household penetration and consumer awareness, kettles has been drawing attention from retailers and manufacturers. Kettles were first seen as a more regional product, with wider acceptance in the south of Brazil, which has a colder climate, and where drinks such as mate are regularly consumed, beyond tea and coffee.
The sophistication in coffee consumption is leading super automatic coffee machines (bean to cup machines), which both grind the coffee beans and make coffee, to gain space amongst consumers and retailers. With Brazil being one of the largest coffee producers in the world, coffee consumption is part of the day-to-day life of the average consumer.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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