PROSPECTS AND OPPORTUNITIES
Growing consumer interest will fuel a positive performance
Brazilian consumers’ willingness to try out new products is set to continue pushing small cooking appliances to see positive performances in both retail volume and current value terms in the forecast period. The increase in the offer of brands and models through marketplaces and local manufacturers – which feel the competition and see consumers’ needs and adapt their production accordingly – has made these appliances more easily available to consumers.
Kettles set to gain popularity beyond regional preference, driving growth and attracting new players
Continuing to increase its household penetration and consumer awareness, kettles has been drawing attention from retailers and manufacturers. Kettles were first seen as a more regional product, with wider acceptance in the south of Brazil, which has a colder climate, and where drinks such as mate are regularly consumed, beyond tea and coffee.
Rising demand for sophisticated coffee machines expected
The sophistication in coffee consumption is leading super automatic coffee machines (bean to cup machines), which both grind the coffee beans and make coffee, to gain space amongst consumers and retailers. With Brazil being one of the largest coffee producers in the world, coffee consumption is part of the day-to-day life of the average consumer.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Growth in 2024 driven by air fryers and hard pod coffee machines
Air fryers shines in 2024: Innovation and social media drive growth across socioeconomic levels
Mondial dominates air fryers amidst the rising competition
Growing consumer interest will fuel a positive performance
Kettles set to gain popularity beyond regional preference, driving growth and attracting new players
Rising demand for sophisticated coffee machines expected
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Small Cooking Appliances research and analysis database.
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