COMPETITIVE LANDSCAPE
Mondial and Britânia maintain their leading positions, despite the threat from Asian players
Small cooking appliances in Brazil has a concentrated competitive landscape, with Mondial and Britânia holding significant shares. In 2025, Mondial maintained its lead and extended its retail volume share to 27%, while Britânia followed with 23%.
New entrants and product launches reshape the category dynamics
Small cooking appliances in Brazil has seen new entrants, such as Wap and Multi, which have started offering appliances, including products from China. This has increased the competition and driven local brands to innovate and adjust their pricing strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Small cooking appliances thrives as local players innovate, and disposable incomes rise
Big brands react to entry of Asian brands with price adjustments
Coffee machines drives sales in small cooking appliances
Technical support and quality concerns shape consumer behaviour
Rising disposable incomes and increasing purchasing confidence expected to drive growth
Kettles anticipated to gain popularity beyond regional preference
Local brands will leverage trust and awareness to compete with imports
Mondial and Britânia maintain their leading positions, despite the threat from Asian players
New entrants and product launches reshape the category dynamics
Offline retailers hold strong while retail e-commerce spurs innovation
Retail e-commerce gains traction with competitive pricing
Oster gains share through multifunctional product innovation
Consumer Appliances in Brazil - Industry Overview
Discerning consumers and urbanisation drive continued expansion in consumer appliances
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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