Consumer appliances experienced a complex performance landscape in Japan in 2025, with a total retail volume decline of 0.8% to 91.3 million units, driven by economic struggles and the high penetration levels of appliances overall. Despite this, there were areas of growth, such as air conditioners, which saw expansion driven by consumer demand for energy-efficient products. Consumer appliances is expected to see retail volume sales decline at a CAGR of 0.5% to reach 89.1 million units by 2030. H

Consumer appliances in Turkey is expected to remain attractive due to its growth potential, driven by increasing urbanisation and rising household incomes. To succeed in this market, brands should focus on energy efficiency, premiumisation, and direct-to-consumer sales strategies, particularly through e-commerce. The industry is characterised by a strategic duality, with manufacturers balancing affordability for price-sensitive consumers with innovation-driven offerings for premium segments.

Consumer appliances in Singapore recorded 2% retail volume growth in 2025, driven by urbanisation, increasing disposable income, and a desire for convenience, energy savings, and health-conscious living. The industry is set to continue growing, driven by demand for smart and energy-efficient appliances. To succeed, brands should focus on product innovation, emphasising sustainability, energy efficiency, and smart features, while adopting omnichannel strategies to meet changing consumer needs.

Consumer appliances in Saudi Arabia experienced solid retail volume growth of 3% in 2025, to reach 15.8 million units, driven by rising disposable incomes, moderate inflation, and renewed consumer confidence. The attractiveness of consumer appliances is enhanced by government initiatives under Vision 2030, including smart city projects and infrastructure development, which have been boosting demand for consumer appliances, and this is expected to continue. Sales are expected to grow at a CAGR of

Consumer appliances in Canada experienced a challenging year in 2025, with a marginal decline in retail volume sales. Nevertheless, rising temperatures and innovations in HVAC systems, refrigeration, and air quality solutions drove demand. Median disposable income per household reached CAD94,389, supporting consumer spending and a rise in value sales. The forecast period is expected to see increasing demand for smart and sustainable appliances. With a focus on sustainability and energy efficienc

Despite seeing a slight retail volume decline in 2025, consumer appliances in the UK demonstrated resilience, and saw current value growth. Increasing demand for smart and AI-powered appliances, energy-efficient products, and multifunctional designs was evident. With the median disposable income per household rising, consumers continued to invest in premium products that offered advanced features and practical benefits. Retail volume sales are forecast to return to marginal growth in the forecas

Consumer appliances in Mexico was characterised by stagnating volume growth in 2025, although some degree of premiumisation was seen, and the incorporation of smart technologies. With a rising median disposable income per household and a consumer confidence index of 1.8, some consumers were willing to spend on higher-value products. Moving forward, sales are expected to grow over the forecast period. The trends towards premiumisation and sustainability are projected to drive volume growth in cat

Consumer appliances in China experienced a complex performance in 2025, driven by government subsidies and economic factors. Despite challenges such as real estate weakness and muted consumer confidence, growth continued, with dishwashers leading volume growth from a comparatively low base. The integration of smart and AI-powered technology in consumer appliances significantly impacted value growth, with manufacturers like Haier incorporating AI into their products to enhance functionality and t

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

Consumer appliances in Brazil experienced solid retail volume growth in 2025, driven by increasing brand competition and rising consumer awareness. Growth is expected to continue throughout the forecast period, driven by investments in local production by major players like LG and Electrolux, and increasing consumer awareness of environmental impacts and product quality. This growth will be supported by a forecast increase in the median disposable income per household, and a growing urban popula

Consumer appliances in Australia is characterised by a strong focus on innovation, energy efficiency, and convenience, driven by consumer demand for products that simplify their routines and offer long-term value. In 2025, air treatment products and refrigeration appliances experienced solid growth, with sales driven by consumer preferences for energy-efficient and advanced features. However, while the median disposable income per household increased during the year, and the consumer confidence

The US consumer appliances market is demonstrating a mixed performance in 2025, with retail volume growth of flat and retail value growth of 4%. Urbanisation and higher disposable incomes support demand, projected to grow to reach USD150.21 billion by 2030. Compact and multifunctional appliances are gaining traction as consumers seek space-saving, easy-to-clean and health-focused solutions. Brands are balancing premium innovation with affordable, convenient options amid inflation and smaller liv

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Households are transforming, influenced by long-term demographic shifts and fast-changing events. Five trends stand out, namely smaller households, the rise of mature consumers, housing affordability challenges, digitally and experience dense homes, and next-generation city living focused on wellness and sustainability. Understanding these shifts helps businesses anticipate change and capture growth opportunities.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Computing and entertainment are to become growth drivers for the wearables market. These advancements are expanding the market beyond wrist-worn devices, opening up opportunities for new entrants into the USD50 billion market.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Pandemic-era purchases are nearing end of life, driving growth through replacement cycles in 2024 and beyond. Categories such as air fryers, coffee machines, vacuum cleaners, air purifiers and multi-cookers will benefit. The industry is embracing AI, with smart appliances now labelled as AI, focusing on climate control, cooking, health, and energy management. The “affordable premium" approach is resonating with consumers as cost of living continues to be an issue.

Five out of the top six growing appliance markets are from the Global South, with growth rates of 4.8-11.2%. As affluence rises, ACs are increasingly popular. Companies are shifting to direct customer relationships, facilitating servitisation. Subscription models, like LG’s, are thriving, with significant growth in South Korea and plans to expand to SEA. The replacement cycle will drive 2024 growth. AI is reshaping the industry, enhancing climate control, cooking and energy management.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Consumer appliances in India witnessed robust growth in 2024, driven by an increase in the number of nuclear families, prolonged summers, and rising urbanisation, creating a shift in perception among Indians towards various categories. Air conditioners was a standout category with dynamic growth, driven by an evolving perception that has shifted from viewing these products as a luxury to more of a necessity due to extended and more intense summer seasons.

The major appliances market is rebounding, driven by AI, sustainability and servitisation. AI is transforming smart appliances, while circular economy practices enhance sustainability. Beko Corp rises to number two globally, challenging market leaders. Subscription models and direct sales are reshaping customer relationships, offering recurring revenue and loyalty opportunities.