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Rising incomes drive premiumisation and smart tech adoption in consumer appliances
Consumer appliances in Mexico was characterised by stagnating volume growth in 2025, although some degree of premiumisation was seen, and the incorporation of smart technologies. With a rising median disposable income per household and a consumer confidence index of 1.8, some consumers were willing to spend on higher-value products. Moving forward, sales are expected to grow over the forecast period. The trends towards premiumisation and sustainability are projected to drive volume growth in categories such as air conditioners, refrigeration appliances and home laundry appliances. Brands are anticipated to focus on innovating with smart technologies, energy efficiency, and customisation to succeed.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Mexico
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
Chart 1 Key Trends 2025
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
Chart 2 Growth Decomposition of Consumer Appliances 2024-2029
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
Chart 3 Analyst Insight
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
LG drives energy efficiency with intelligent air conditioning solutions
Chart 4 LG DualCool AI – Efficient, Intelligent and Sustainable Air Conditioning in Mexico
Premium positioning for SharkNinja, with quality, design, and technology
Chart 5 SharkNinja Redefines Premium Products with Quality, Design and Technology
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Mexico 2025
Chart 8 Key Insights on Consumers in Mexico 2025
Chart 9 Consumer Landscape in Mexico 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in Mexico
KEY DATA FINDINGS
Urbanisation supports demand for dishwashers in Mexico
Chart 10 Key Trends 2025
Urbanisation and rising incomes drive demand for time-saving appliances
LG’s energy-efficient technologies capture consumer attention
Chart 11 Innovative Technologies to Improve Energy and Water Efficiency
Companies to invest in local manufacturing to boost competitiveness
Built-in dishwashers to remain the preferred format despite flat growth
Digital sales channels and expansion of products and availability to shape future
New entrants disrupt competition with innovative offerings
General merchandise stores lead, but e-commerce regains ground
Chart 12 Analyst Insight
Smart technologies and compact designs drive innovation
Chart 13 Growing Adoption of Smart Appliances
Compact and multifunctional designs a strategic opportunity for manufacturers
Chart 14 Innovative Designs and Functional Washing Programmes
Home Laundry Appliances in Mexico
KEY DATA FINDINGS
Smart technology and sustainability shape demand
Chart 15 Key Trends 2025
Volume decline in 2025 due to negative economic factors
Focus on offering different formats to suit various consumer segments
Chart 16 Diversity of Brands, Sizes, Technology and Prices to Meet the Needs of Each Consumer
Automatic washing machines dominate sales volume
Smart and sustainable laundry solutions to drive future growth
Chart 17 Sustainability in the Design of Laundry Appliances
Automatic washing machines to remain dominant, while semi-automatic washing machines stagnate
Green innovation and competitive pricing to become key drivers
Chart 18 Analyst Insight
Leading manufacturers consolidate presence through loyalty strategies
General merchandise stores and e-commerce drive distribution
E-commerce regains ground with competitive pricing and convenience
Sustainability shapes product innovation
Smart technologies enhance functionality
Large Cooking Appliances in Mexico
KEY DATA FINDINGS
Large cooking appliances navigates 2025 dip, targets growth with premium, tailored offerings
Chart 19 Key Trends 2025
Slowing demand and economic factors impact sales, with financing remaining crucial
Cookers dominates, as these products have broad consumer appeal
Segmented consumer focus drives sales growth through tailored offerings
Chart 20 Consumer Segmentation Leads to the Offer of a Variety of Models and Prices
Growth likely to be driven by rising incomes and smart solutions
Cookers set to remain dominant, while ovens will demonstrate the fastest growth
Space-saving designs projected to drive sales
Chart 21 Analyst Insight
Brands expected to look for higher margins through premiumisation
Mabe and Whirlpool maintain their dominance with strategic offerings
Innovation and a focus on premium products projected from players
Offline stores dominate sales of large cooking appliances
Omnichannel retail has become a more prevalent strategy
Multifunctionality raises consumer expectations for technology
Chart 22 Multifunctionality Has Raised Consumer Expectations Regarding Technology
Microwaves in Mexico
KEY DATA FINDINGS
Growth stabilises, with consumers looking for energy efficiency and practicality
Chart 23 Key Trends 2025
Volume growth continues, but stabilises after a period of strong growth
Freestanding microwaves dominates due to accessibility and flexibility
Inverter technology drives growth, with an important new model from Panasonic
Chart 24 Inverter Technology Stands Out for Greater Savings in Time and Energy
Consumers likely to demand multifunctional and energy-efficient microwaves
Freestanding microwaves will remain dominant, and smart microwaves to be more popular
Omnichannel strategies expected to shape future growth
Chart 25 Analyst Insight
Leading brands maintain dominance through innovation
Stable competitive landscape with opportunities for innovation
Department stores leads distribution due to personalised service
Retail e-commerce grows as a key sales channel
Omnichannel strategies set to drive growth in the future
Smart connectivity and AI enhance cooking experiences
Multifunctionality simplifies cooking and saves money for Mexican households
Chart 26 Intelligent Programming and Integrated Functionalities Simplify Cooking
Refrigeration Appliances in Mexico
KEY DATA FINDINGS
Premium brands drive growth despite volume stagnation
Chart 27 Key Trends 2025
Sluggish volume growth, value driven by premiumisation
Chart 28 Analyst Insight
Fridge freezers remains dominant format in Mexico
Government policies drive energy efficiency and premiumisation
Chart 29 Government Policies Boost Brands With Better Quality and Benefits for Consumers
Future growth expected with Mexican consumers willing to upgrade
Fridge freezers to remain dominant, while fridges show potential
Key trends shaping the future of refrigeration appliances
Leading companies maintain dominance through innovation
Physical stores dominate distribution through omnichannel strategies
Smart technologies drive premiumisation and innovation
Chart 30 LG's InstaView Drives Premiumisation in Refrigeration Appliances
Air Conditioners in Mexico
KEY DATA FINDINGS
Consumers prioritise energy-saving technologies and multifunctional features
Chart 31 Key Trends 2025
Weather events drive sales decline of air conditioners
Chart 32 Retail Sales of Air Conditioners Decrease Given Atypical Rainy Season
Split air conditioners dominate sales with energy efficiency appeal
Urban households and climate variability to support future growth
Businesses must innovate to meet evolving consumer needs
Chart 33 Analyst Insight
Leading brands maintain share amidst new entrants
Chart 34 Inverter Technology Leads the Market
Department stores gain ground with home delivery and installation
Products that provide both cooling and heating are gaining traction
Chart 35 Growing Interest in Compact and Multifunctional Units
Compact designs drive innovation and consumer preference
Food Preparation Appliances in Mexico
KEY DATA FINDINGS
Food preparation appliances thrives on smart technology and rising incomes
Chart 36 Key Trends 2025
Growth in a challenging year is driven by mixers and blenders
Smart and AI-powered products revolutionise food preparation appliances
Chart 37 AI Drives the Evolution of Traditional Food Preparation Appliances
More consumers anticipated to invest in smart and premium appliances
Blenders to remain dominant, but food processors will also show promise
Innovation and sustainability to drive business growth
SharkNinja gains share through innovation, distribution, and intuitive experiences
Chart 38 SharkNinja Continues Gaining Share Thanks to Intuitive User Experiences
Opportunities from offering premium advanced food preparation appliances
Offline retail continues to dominate due to advice and try-before-buy
Retail e-commerce attracts consumers seeking convenience and competitive pricing
Chart 39 Analyst Insight
Compact designs and multifunctionality drive premiumisation
Chart 40 SharkNinja Focuses on Offering Innovative Products Adapted to Consumer Needs
Personal Care Appliances in Mexico
KEY DATA FINDINGS
Smart products, self-care, and wellness propel value growth in personal care appliances
Chart 41 Key Trends 2025
Stable economy and demand for self-care drive value growth despite volume decline
Hair care appliances leads sales, but sees another year of volume decline
Smart technology revolutionises personal care routines
Chart 42 Shark HyperAIR Hair Dryer With Smart Technology for Maximum Hair Care
Premiumisation anticipated, with demand for smart and wellness-focused devices
Chart 43 Analyst Insight
Retail e-commerce and direct-to-consumer channels will redefine distribution
Sustainability and design will become key differentiators
Leading players maintain dominance, but the competition rises from emerging companies
Retail e-commerce presents opportunities for new entrants
Offline retail continues to dominate due to advice from staff and the desire to see products
Retail e-commerce drives growth with convenience and promotions
Direct-to-consumer sales rise with investments in online stores
Chart 44 Greater Confidence in Online Shopping Accelerates Direct-to-Consumer Transition
Smart technology and demand for wellness drive premiumisation
Chart 45 Advanced Cleaning and Smart Oral Care from Colgate SonicPro
Small Cooking Appliances in Mexico
KEY DATA FINDINGS
Premiumisation and urbanisation reshape small appliances
Chart 46 Key Trends 2025
Rising incomes drive volume growth, and premiumisation drives dynamic value growth
Coffee machines maintains its growth trend despite its already high base
Premiumisation trend shapes small cooking appliances
Chart 47 Philips 5400 Series Coffee Machine Offers a Premium Experience
Growth to be driven by continued advances in functionality, particularly in coffee machines
Health and premiumisation likely to be factors impacting growth
Omnichannel retailing and sustainability to shape the future
Chart 48 Analyst Insight
Leading brands maintain dominance through innovation and distribution
Opportunities for companies by investing in sustainable, technologically advanced products
Offline retailers lead sales of small cooking appliances
Retail e-commerce gains traction in small cooking appliances
Smart coffee makers drive premiumisation with advanced features
Chart 49 Premium Smart Coffee Makers for Personalised Coffee Experiences in Mexico
Multifunctional fryers revolutionise Mexican kitchens with compact design
Chart 50 Multifunctional Air Fryers Revolutionise Mexican Kitchens with Compact Designs
Vacuum Cleaners in Mexico
KEY DATA FINDINGS
Smart and AI-powered products fuel vacuum cleaner growth
Chart 51 Key Trends 2025
Connected and AI-powered vacuum cleaners drive premiumisation
Chart 52 Smart Vacuum Cleaners With AI Technology in Mexican Homes Now More Affordable
Standard vacuum cleaners remain dominant, but robotic vacuum cleaners gain ground
Health and wellness focus drives demand for advanced vacuum cleaners
Chart 53 Vacuum Cleaners With Sophisticated Filters for Deep and Healthy Cleaning
Innovation to drive future growth of vacuum cleaners in Mexico
Chart 54 Analyst Insight
Established brands maintain lead through diversified offerings
Retail offline channels dominate sales with strong consumer preference
E-commerce gains traction with omnichannel sales and competitive pricing
Cordless designs and advanced filtration drive premiumisation
Chart 55 Shark Detect Pro – Smart Vacuum Cleaner That Claims to Improve Home Health
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
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- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
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- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
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This report originates from Passport, our Consumer Appliances research and analysis database.
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