Consumer appliances in 2024: The big picture
Consumer appliances in the United Arab Emirates is experiencing notable shifts in 2024, influenced by macroeconomic factors and industry trends. Inflation has emerged as a significant concern, with rising costs affecting consumers’ purchasing power, leading to a shift towards more affordable and value-driven purchases.
2024 key trends
One of the most significant trends in 2024 is the increasing adoption of smart and energy-efficient appliances. Products such as automatic washing machines and air fryers are leading this shift, with consumers increasingly demanding appliances that offer not only convenience but also long-term cost savings and environmental benefits.
Competitive landscape
In 2024, the competitive landscape of consumer appliances in the United Arab Emirates is defined by the strength of global giants such as LG Electronics, Samsung, and Hisense, which continue to lead major appliances. LG Electronics has solidified its position as the leading player in home laundry appliances due to its strength in automatic washing machines, while capitalising on its reputation for offering reliable, high-performance models.
Retailing developments
The retail landscape for consumer appliances in 2024 is characterised by a continual shift towards e-commerce. Online sales of appliances continue to rise as consumers increasingly value the convenience and wider selection available through digital channels.
What next for consumer appliances?
Over the forecast period, consumer appliances in the United Arab Emirates is expected to face both challenges and opportunities. Inflation will likely continue to influence consumer behaviour, with a growing emphasis on cost-effective and energy-efficient products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in the United Arab Emirates
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
Dishwashers in the United Arab Emirates
KEY DATA FINDINGS
Stable growth for dishwashers, driven by busy lifestyles
Price-sensitivity shapes dishwasher purchases among mid-income consumers
Competitive landscape remains consolidated in local market
Shift towards affordable and value-oriented models
Increasing demand for built-in dishwashers in urban areas
Growing importance of aftersales service and extended warranties
Home Laundry Appliances in the United Arab Emirates
KEY DATA FINDINGS
Solid demand for fully automatic laundry solutions
LG and Samsung retain convincing leadership of home laundry appliances
E-commerce captures further share within the category
Energy efficiency will drive growth of front-loading washing machines
High-income consumers expected to drive demand for premium, energy-efficient appliances
Market consolidation to favour leading brands over the forecast period
Large Cooking Appliances in the United Arab Emirates
KEY DATA FINDINGS
Inflation influences cautious spending on large cooking appliances, with demand sustained by expatriate population
Housing market boom boosts sales of built-in ovens, hobs and hoods
Online shopping gains momentum for premium and mid-range cooking appliances
Growing demand for energy efficiency amid inflationary pressures
Shift towards more high-end designs to match interiors
Growing popularity of Middle Eastern and Asian cuisine influences appliance design
Microwaves in the United Arab Emirates
KEY DATA FINDINGS
Low growth for built-in microwaves as consumers weigh cost versus benefits
Budget-conscious consumers opt for essential functionality in microwaves
LG and Panasonic maintain strong positions amid intense competition
Shift towards multifunctional and smart microwaves
Rising preference for compact microwaves among apartment dwellers
Growth of e-commerce and shifting distribution
Refrigeration Appliances in the United Arab Emirates
KEY DATA FINDINGS
Diverse performances within refrigeration appliances
Major players retain dominance as Electrolux faces decline amid rising competition
Mid-tier segment grows with entry of new and local brands
Retailers adapt to evolving consumer behaviour with omnichannel approach
Consumer focus shifts to long-term value amid rising costs
Steady demand for freestanding freezers among larger households
Premium brands to maintain an edge through innovation and sustainability
Air Treatment Products in the United Arab Emirates
KEY DATA FINDINGS
Rising health awareness drives demand for advanced indoor air quality solutions
Blueair struggles to regain position, while Xiaomi enjoys strong growth
Dyson and De'Longhi gain share in premium air purifiers
Rising demand for energy-efficient models over forecast period
Chinese brands of air treatment products challenge established leaders
Consumer preference for online shopping as e-commerce growth accelerates
Food Preparation Appliances in the United Arab Emirates
KEY DATA FINDINGS
Further solid growth for food preparation appliances in 2024
Health-conscious consumes support rising demand for food preparation appliances
Inflation drives price-sensitivity and shift towards durable mid-range food preparation appliances
Surge in health-conscious consumption
Greater consumer focus on durability and value for money
Expansion of multifunctional appliances
Personal Care Appliances in the United Arab Emirates
KEY DATA FINDINGS
Diverse growth trends in category, with strong performances for electric toothbrush units and hair care appliances
Rising demand for affordable and durable personal care appliances amid inflation
Growth of specialist stores and brand outlets focusing on personal care
Ongoing focus on personal grooming to propel sales of personal care appliances
Established brands face growing pressure from emerging Chinese competitors offering advanced features at lower prices
In-store experiences and omnichannel strategies complement e-commerce growth for personal care appliances
Small Cooking Appliances in the United Arab Emirates
KEY DATA FINDINGS
Health-conscious cooking drives demand for small cooking appliances
Decline in impulse purchases leads to increasing reliance on sales and promotions
Philips and Tefal capitalise on growing demand for health-conscious small cooking appliances
Urban living to drive demand for compact and multifunctional appliances
Chinese brands prompt global players to innovate and expand distribution channels
Haier and other Chinese brands leverage e-commerce for competitive advantage
Vacuum Cleaners in the United Arab Emirates
KEY DATA FINDINGS
Shift towards lightweight and convenient vacuum cleaners
Inflation drives shift towards mid-range and budget-friendly vacuum cleaners
Double-digit retail volume growth for robotic vacuum cleaners with smart capabilities
Intense pricing strategies to impact value of cylinder vacuum cleaners
Chinese brands could disrupt landscape with competitive pricing
Rise in promotions and discounts as retail strategies in response to price pressures
The following categories and subcategories are included:
Consumer Appliances
-
- Built-In Major Appliances
- Freestanding Major Appliances
-
- Built-in Dishwashers
- Freestanding Dishwashers
-
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
-
- Built-in Automatic Dryers
- Freestanding Automatic Dryers
-
- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
-
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
-
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
-
- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
-
- Built-in Microwaves
- Freestanding Microwaves
-
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
-
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
-
- Built-in Freezers
- Freestanding Freezers
-
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
-
- Built-in Fridges
- Freestanding Fridges
-
-
- Air Purifiers
-
-
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
-
- Dehumidifiers
- Humidifiers
-
- Blenders
- Food Processors
-
- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Heating Appliances
- Irons
-
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
-
- Breadmakers
-
-
- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
-
- Hard Pods
- Soft Pods
-
- Coffee Mills
-
- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
-
-
- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
-
-
Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!