Consumer appliances in 2024: The big picture
Consumer appliances in France witnessed mixed results in 2024. France witnessed soaring inflation in 2022 and 2023 and although inflation stabilised in 2024 the country maintained a high cost of living with consumers continuing to exercise caution in their spending.
2024 key trends
The primary factor influencing consumer purchasing behaviour in 2024 was the weakened purchasing power of French citizens, which was linked to overall macroeconomic conditions. With a deflated real estate market in 2024, major appliances faced headwinds with volume sales being negatively affected.
Competitive landscape
There were noticeable movements within the competitive landscape for consumer appliances in 2024. The prevailing economic challenges facing many households continued to favour private label products and manufacturers offering competitively-priced products.
Retailing developments
Appliances and electronics specialists remained the top distribution channel for consumer appliances in 2024, led by strong retailers like Fnac/Darty Group and Boulanger. These retailers have successfully adopted a multichannel retailing approach, combining physical stores, online shops, and click and collect.
What next for consumer appliances?
Consumer appliances is expected to continue facing challenges over the forecast period, especially given the prevailing economic uncertainty seen in France at the end of 2024. Factors such as weakened purchasing power and a deflated real estate market continue to place limits on sales, which is likely to negatively impact sales of major appliances, and to a lesser extent small appliances, over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in France
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
Dishwashers in France
KEY DATA FINDINGS
Sales of dishwashers decline in 2024 as real estate market stalls
Consumers look for energy efficient and durable dishwashers
Appliances and electronics specialists and e-commerce the big winners in 2024 as consumers go in search of value
Brighter outlook for dishwashers with an anticipated improvement in the housing market
BSH France expected to remain on top
Smart solutions and energy efficiency likely to be a focus of new product development while second-hand market could present competition
Home Laundry Appliances in France
KEY DATA FINDINGS
Home laundry appliances sees a more stable performance as price discounting boosts volume sales
Sales of automatic dryers benefit from the poor weather in 2024
Players focus on smart innovations, space saving options and energy efficiency to boost sales
Home laundry appliances expected to face challenges and opportunities over the forecast period
Built-in home laundry appliances expected to receive more attention over the forecast period
Urbanisation expected to influence purchasing decisions
Large Cooking Appliances in France
KEY DATA FINDINGS
Sales slump in 2024 due to economic pressures and France’s struggling housing market
Appliances and electronics specialists remain on top thanks to their wide offer and competitive prices
Premiumisation provides opportunities for value growth
Anticipated recovery in the housing market spells good news for large cooking appliances with the focus on built-in formats
Minimalist and smart options expected to draw interest while Made in France claims still offer potential
Home products specialists expected to see improved footfall as the housing market recovers
Microwaves in France
KEY DATA FINDINGS
Sales of microwaves decline in 2024 as the category suffers from signs of maturity and a deflated housing market
Microwaves still seen as a convenient appliance to keep in the home but a lack of innovation is limiting the category’s progress
Appliances and electronics specialists and e-commerce the big winners in 2024 as consumers go in search of the best value options
Category maturity likely to remain an obstacle to growth
Built-in microwaves seen to have stronger growth potential but freestanding models will remain on top
Microwaves expected to face increasing competition from substitutes
Refrigeration Appliances in France
KEY DATA FINDINGS
Economic pressures continue to inform the growth and development of refrigeration appliances in France in 2024
Performances vary within refrigeration appliances as consumers focus on their essential needs
Consumers have differing demands but space, energy efficiency and price remain key influences on demand
Forecasted sales fuelled by a coming recovery period
Bright outlook for electric wine coolers/chillers
Retailers adopting an omnichannel approach to meet the needs of consumers
Air Treatment Products in France
KEY DATA FINDINGS
The poor weather in 2024 impacts demand for cooling fans but focus on health and wellbeing boosts demand for air purifiers
Air conditioners continues to grow despite obstacles
Distribution landscape influenced by the product type and the search for value
Online marketplaces expected to influence the future of air treatment products
Cooling driven by ACs, in competition with heat pumps
Air purifiers still full of potential as pollution concerns rise
Food Preparation Appliances in France
KEY DATA FINDINGS
Saes of cooking robots coming under pressure as consumers have other priorities
Food preparation market suffers arbitrages
Shark-Ninja takes France by storm with new and innovative products
Robots will come back to growth mid-forecast period
Appliances that accompany more health developments
Retailers likely to focus on omnichannel strategies to deliver the strongest results
Personal Care Appliances in France
KEY DATA FINDINGS
Oral care appliances props up sales of personal care appliances as consumers economise
Competition heats up in hair care appliances as Dyson Airstrait hits retailers’ shelves in 2024
E-commerce on the up as consumers look for value and convenience
Focus on dental health set to continue fuelling strong demand for oral care appliances
Body shavers with lower growth potential, hair styling still with some potential
Online marketplaces expected to be fertile ground for sales of personal care appliances
Small Cooking Appliances in France
KEY DATA FINDINGS
Air fryers and pod coffee machines key to growth in 2024
Other appliances of the category have mixed performances
Competition remains strong in 2024 with a focus on partnerships, price promotions, marketing and innovation
Air fryers likely to remain the main source of growth
Focus on healthy cooking should drive more sales in some categories
Distribution and sustainability likely to be a focus of younger consumers when shopping for small cooking appliances
Vacuum Cleaners in France
KEY DATA FINDINGS
Steady sales of traditional models
Rise of the robots
Dyson and Rowenta lead, with Shark making waves
Wet and dry models expected to benefit from further growth while right-to-repair legislation should present challenges and opportunities
Premiumisation could be key to growth
Distribution landscape likely to remain stable albeit with a growing focus on e-commerce
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Heating Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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This report originates from Passport, our Consumer Appliances research and analysis database.
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