Consumer appliances in 2024: The big picture
There were significant economic developments in the Netherlands in 2024 that shaped the market for consumer appliances. Higher wages and lower inflation resulted in greater purchasing power for most Dutch households in 2024, but this increase in disposable income did not translate into higher spending across all categories of consumer appliances.
2024 key trends
Despite a decrease in energy costs, sustainability remains a key factor in consumer purchasing decisions when shopping for consumer appliances, but especially major appliances. There is a growing demand for products that are energy-efficient and environmentally friendly, as seen in the increasing popularity of advanced air purifiers and dehumidifiers designed to optimise energy usage.
Competitive landscape
The competitive landscape for consumer appliances in the Netherlands has seen several significant reorganisations recently, reflecting broader industry shifts and competitive pressures. One of the most notable has been the restructuring within Philips.
Retailing developments
The retailing landscape for consumer appliances in the Netherlands is evolving with a strong emphasis on omnichannel strategies. Retailers are being forced to adapt to changing consumer preferences and market dynamics.
What next for consumer appliances?
The outlook for consumer appliances is expected to improve towards the end of the forecast period with consumer purchasing power and consumer confidence expected to gradually recover, coupled with positive developments in the housing market. Despite the decline in volume sales of built-in major appliances in the second half of the review period, consumer interest in energy-efficient and smart devices continues to grow, with innovation remaining a key driving force in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in the Netherlands
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
Dishwashers in the Netherlands
KEY DATA FINDINGS
Economic pressures and a deflated housing market continue to impact sales of dishwashers in 2024
Freestanding dishwashers face greater challenges than built-in models
Established leaders facing increasing competition
Steady improvement predicted for dishwashers with the Dutch economy set to bounce back
Government focus on energy efficiency and sustainability likely to inform new product development
Leasing options could encourage more consumers to invest in dishwashers
Home Laundry Appliances in the Netherlands
KEY DATA FINDINGS
Poor weather boosts demand for automatic dryers and washer dryers
Electrolux launches new EcoLine range but Bosch remains on top
Major deal signed between Arçelik and Whirlpool
Bright outlook for home laundry appliances as the Dutch economy shows signs of improvement
Innovation expected to focus on sustainability, time-saving solutions, and convenience
Demand for convenience and energy efficiency likely to drive demand
Large Cooking Appliances in the Netherlands
KEY DATA FINDINGS
Sales decline in 2024 due to a stagnating housing market and weak economic sentiment
Government initiatives focusing on promoting the recycling of consumer appliances
Compact and multifunctional designs proving popular with Dutch consumers
Purchasing power increases in 2024 pointing towards a brighter future for large cooking appliances
The future of built-in models reliant on the housing market while cookers set to gradually disappear
Competitive landscape could see significant changes over the forecast period
Microwaves in the Netherlands
KEY DATA FINDINGS
Microwaves continues to benefit from new innovations despite declining sales
Competition heating up in microwaves
Design trends evolving
Microwaves facing a challenging future in the Netherlands
Energy efficiency likely to be a focus of new product development
Players likely to focus on form and function as competition grows from other appliances
Refrigeration Appliances in the Netherlands
KEY DATA FINDINGS
Another tough year for refrigeration appliances in 2024
Increased consumer interest in smart technologies
Sustained focus on energy-efficient appliances
Refrigeration appliances expected to return to growth by the end of the forecast period
Environmental concerns likely to inform new product development
Changing Dietary Habits Will Drive Demand for Refrigeration
Air Treatment Products in the Netherlands
KEY DATA FINDINGS
Rise in dual-functionality air conditioners
Air purifiers continue to attract demand despite challenging economic conditions
Changing climate conditions fuelling demand for dehumidifiers and humidifiers
Air conditioners likely to be influenced by growing focus on energy efficiency
Humidifiers and dehumidifiers likely to remain in demand
Portable and split air conditioners set to meet the demands of different consumer groups
Food Preparation Appliances in the Netherlands
KEY DATA FINDINGS
Sales remain relatively stable despite demand falling in 2024
Health trends versus rising costs
E-commerce continues to make gains
Demand growing for multifunctional food preparation appliances
Balancing health and convenience
Brighter economic outlook should spell good news for the category
Personal Care Appliances in the Netherlands
KEY DATA FINDINGS
Personal care appliances sees flat growth as consumers return to professional salons
Advancements being seen in hair and oral care appliances
Competition remains fierce with new innovations constantly entering market
Favourable demographics should favour sales of personal care appliances
Premiumisation and personalisation expected to be two key trends to look out for
Innovation likely to remain a feature of personal care appliances moving forward
Small Cooking Appliances in the Netherlands
KEY DATA FINDINGS
Mixed results for small cooking appliances as consumers look for healthy, convenient and multifunctional products
Innovation and technological advancements driving interest in small cooking appliances
Health-focused products finding appeal among consumers
Multifunctionality, energy efficiency and convenience expected to be the focus of demand
Right to Repair Act could influence the development of small cooking appliances
Cordless appliances offer growth opportunities while thirst for high-quality coffee expected to fuel demand for espresso coffee machines
Vacuum Cleaners in the Netherlands
KEY DATA FINDINGS
The market sees a shift towards cordless and robot vacuum cleaners while sustainability concerns also influence the market
E-commerce expanding while competition becomes increasingly fragmented
Consumers purchase different vacuum cleaners for different tasks
Signs of improvement in the Dutch economy should spell good news for premium vacuum cleaners
Cordless and robotic vacuum cleaners set to continue on an upwards trajectory
Increasing emphasis being placed on sustainability and durability
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Heating Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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This report originates from Passport, our Consumer Appliances research and analysis database.
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