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Consumer appliances in 2024: The big picture
The decline in the construction and real estate market has significantly impacted the demand for major appliances in Spain. According to the Instituto Nacional de Estadistica (INE), real estate transactions dropped significantly in the first quarter of 2024, with mortgages experiencing an even greater decline.
2024 key trends
The premiumisation trend is gaining traction in small appliances, especially in hair care appliances, vacuum cleaners, and coffee machines. This trend is being driven by consumers seeking professional results at home and the desire for high-quality, durable products.
Competitive landscape
The premiumisation trend in major and small appliances is impacting the competitive landscapes in many categories, while it is also impacting the strategic business moves made by key players operating within consumer appliances. In the case of major appliances, Miele, a premium brand known for its high-quality appliances, has developed a strategy to partner with real estate developers for high-end projects.
Retailing developments
The shift in consumer and retailer behaviour toward a hybrid strategy for purchasing consumer appliances is a significant trend. The combination of online and offline approaches, such as Click & Collect and omnichannel strategies, reflects the evolving landscape of e-commerce and brick-and-mortar retail.
What next for consumer appliances?
The housing market is expected to return to growth by 2025, which should in turn support a return to growth for major appliances. This resurgence in the housing market will be particularly important for built-in appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Spain
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 11 Sales of Small Appliances by Category: Volume 2019-2024
Table 12 Sales of Small Appliances by Category: Value 2019-2024
Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Dishwashers in Spain
KEY DATA FINDINGS
Sales of dishwashers continue to decline in 2024 but the category continues to show potential
New launches and innovations generating interest in the category
Competition heating up but rankings remain stable
Dishwashers set to return to growth from 2025
Energy efficiency and water saving modes will be a focus of innovation and demand
Distribution likely to be shaped by a growing focus on omnichannel strategies
Table 33 Sales of Dishwashers by Category: Volume 2019-2024
Table 34 Sales of Dishwashers by Category: Value 2019-2024
Table 35 Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 36 Sales of Dishwashers by Category: % Value Growth 2019-2024
Table 37 Sales of Dishwashers by Format: % Volume 2019-2024
Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
Table 39 NBO Company Shares of Dishwashers: % Volume 2020-2024
Table 40 LBN Brand Shares of Dishwashers: % Volume 2021-2024
Table 41 Distribution of Dishwashers by Format: % Volume 2019-2024
Table 42 Production of Dishwashers: Total Volume 2019-2024
Table 43 Forecast Sales of Dishwashers by Category: Volume 2024-2029
Table 44 Forecast Sales of Dishwashers by Category: Value 2024-2029
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
Home Laundry Appliances in Spain
KEY DATA FINDINGS
Slow down in the real estate market negatively impacts demand for home laundry appliances
Competitive landscape remains stable
Innovation remains a key sales driver in 2024
Demand is expected to bounce back as the Spanish housing market shows the first signs of recovery
New players likely to enter the market and provide competition to the established leaders
Energy efficiency and durability expected to drive innovation in the category over the forecast period
Table 47 Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 48 Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
Table 58 Production of Home Laundry Appliances: Total Volume 2019-2024
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
Large Cooking Appliances in Spain
KEY DATA FINDINGS
Built-in large cooking appliances remain the preferred option
Investment in innovation being funnelled into built-in large cooking appliances
Consolidation in the competitive landscape
Brighter outlook for large cooking appliances with an expected improvement in the housing market on the horizon
Ovens will continue incorporating more cooking features
Physical stores likely to remain dominant despite the growth of e-commerce
Table 63 Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 64 Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Table 67 Sales of Built-in Hobs by Format: % Volume 2019-2024
Table 68 Sales of Ovens by Smart Appliances: % Volume 2020-2024
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
Table 72 NBO Company Shares of Ovens: % Volume 2020-2024
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
Table 76 NBO Company Shares of Cookers: % Volume 2020-2024
Table 77 NBO Company Shares of Range Cookers: % Volume 2020-2024
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
Table 79 Production of Large Cooking Appliances: Total Volume 2019-2024
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
Microwaves in Spain
KEY DATA FINDINGS
Microwaves bounce back thanks to their affordability and convenience
Combination microwaves continue to dominate the category as consumers demand multifunctional appliances
Competition remains fierce as new and existing players continue to invest in innovation and new product development
Change in consumer habits might affect volumes
Built-in microwaves expected to outperform freestanding models
E-commerce is expected to see stronger growth over the forecast period backed by the success of Amazon and other e-commerce marketplaces
Table 84 Sales of Microwaves by Category: Volume 2019-2024
Table 85 Sales of Microwaves by Category: Value 2019-2024
Table 86 Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 87 Sales of Microwaves by Category: % Value Growth 2019-2024
Table 88 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
Table 89 NBO Company Shares of Microwaves: % Volume 2020-2024
Table 90 LBN Brand Shares of Microwaves: % Volume 2021-2024
Table 91 Distribution of Microwaves by Format: % Volume 2019-2024
Table 92 Production of Microwaves: Total Volume 2019-2024
Table 93 Forecast Sales of Microwaves by Category: Volume 2024-2029
Table 94 Forecast Sales of Microwaves by Category: Value 2024-2029
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
Refrigeration Appliances in Spain
KEY DATA FINDINGS
Sales decline as the housing market stalls
Electric wine coolers/chillers experiences a resurgence in demand
Competitive landscape remains stable
Demand expected to bounce back
Innovation will be focused on capacity and energy efficiency
Offline retailers expected to remain dominant
Table 97 Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 98 Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Table 101 Sales of Freezers by Format: % Volume 2019-2024
Table 102 Sales of Freezers by Volume Capacity: % Volume 2019-2024
Table 103 Sales of Fridge Freezers by Format: % Volume 2019-2024
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
Table 105 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
Table 106 Sales of Fridges by Volume Capacity: % Volume 2019-2024
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
Table 111 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
Table 114 Production of Refrigeration Appliances: Total Volume 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
Air Treatment Products in Spain
KEY DATA FINDINGS
Competition heats up as demand for air treatment products grows
Affordable price points drive demand for cooling fans
Demand for second-hand air treatment products is on the rise
Offline channels will continue to dominate sales but the internet still offers potential for sales and marketing
Rising temperatures expected to extend the seasonality for air treatment products
Energy efficiency will drive the future development of the category
Table 119 Sales of Air Treatment Products by Category: Volume 2019-2024
Table 120 Sales of Air Treatment Products by Category: Value 2019-2024
Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 122 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Table 123 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
Table 124 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
Table 126 Distribution of Air Treatment Products by Format: % Volume 2019-2024
Table 127 Production of Air Conditioners: Total Volume 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
Table 129 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029
Food Preparation Appliances in Spain
KEY DATA FINDINGS
Another tough year for food preparation appliances as consumers remain budget conscious
Blenders the focus of innovation but food processors still seen to have potential
New players provide competition to the established category leaders
Cordless products in vogue while effective marketing strategies could help players reach a wider audience
Food preparation appliances to become more specialised
E-commerce set for a return to growth backed by key players such as Amazon
Table 132 Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 133 Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
Personal Care Appliances in Spain
KEY DATA FINDINGS
Mixed performances seen across personal care appliances
The desire for professional hair care results at home is driving premiumisation
High-end brands continue gaining traction
Hair care appliances will likely remain the focus of innovation
Mixed outlook for personal care appliances
Premium brands are expected to continue gaining share
Table 143 Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 144 Sales of Personal Care Appliances by Category: Value 2019-2024
Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Table 147 Sales of Body Shavers by Format: % Volume 2019-2024
Table 148 Sales of Hair Care Appliances by Format: % Volume 2019-2024
Table 149 NBO Company Shares of Personal Care Appliances 2020-2024
Table 150 LBN Brand Shares of Personal Care Appliances 2021-2024
Table 151 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
Small Cooking Appliances in Spain
KEY DATA FINDINGS
Demand for air fryers stabilises but the category remains full of potential
Coffee machines get more premium as demand surges
Competitive landscape remains stable but new players bring renewed energy and fresh ideas to the market
Demand for coffee machines will remain strong
Online sales are expected to continue growing but offline retailers will remain dominant
Healthy living and environmental concerns likely to inspire innovation
Table 156 Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 157 Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Table 160 Sales of Freestanding Hobs by Format: % Volume 2019-2024
Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
Vacuum Cleaners in Spain
KEY DATA FINDINGS
Decline in demand is offset by premiumisation in the category
Stick vacuum cleaners on the rise thanks to investment in new product development and innovation
Cecotec extends its lead as competition intensifies in vacuum cleaners
Distribution landscape expected to continue evolving bringing more options to the consumer
Stick vacuum cleaners set to outperform the other categories
Innovation set to play a central role in the future growth and development of vacuum cleaners
Table 168 Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 169 Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Table 172 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
-
- Built-in Dishwashers
- Freestanding Dishwashers
-
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
-
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- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Heating Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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