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Consumer appliances shows resilience, driven by smart tech and multifunctionality
Despite seeing a slight retail volume decline in 2025, consumer appliances in the UK demonstrated resilience, and saw current value growth. Increasing demand for smart and AI-powered appliances, energy-efficient products, and multifunctional designs was evident. With the median disposable income per household rising, consumers continued to invest in premium products that offered advanced features and practical benefits. Retail volume sales are forecast to return to marginal growth in the forecast period to 2030, driven by the increasing consumer preference for sustainable and energy-efficient products, as well as products offering multiple functions. Brands that incorporate AI-enabled features, focus on energy efficiency, and offer convenient multifunctional products are likely to drive innovation and growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in the United Kingdom
Consumer appliances shows resilience, driven by smart tech and multifunctionality
Chart 1 Key Trends 2025
Smart and AI-powered appliances drive value growth
Chart 2 Samsung's Bespoke AI Laundry Combo
Home laundry appliances performs well as demand for connected appliances grows
Multifunctionality continues to shape consumer appliances
Chart 3 Ninja CRISPi 4-in-1 Portable Glass Air Fryer is Launched in the UK in 2025
Growth will be driven by energy-efficient and multifunctional products
Chart 4 Analyst Insight
Heat pumps set to see the highest growth due to government support and rising awareness
Smart and AI-powered appliances anticipated to drive value growth
Chart 5 Growth Decomposition of Consumer Appliances 2024-2029
Procter & Gamble maintains its lead with a diverse portfolio
Hisense gains traction with smart marketing and product launches
Retail e-commerce dominates both major and small appliances
Offline retailers still have a role to play
Sustainability and energy efficiency fuel product development
Chart 6 Caple's New Heat Pump Tumble Dryer Promises Savings
Chart 7 Real GDP Growth and Inflation 2020-2030
Chart 8 PEST Analysis in the United Kingdom 2025
Chart 9 Key Insights on Consumers in the United Kingdom 2025
Chart 10 Consumer Landscape in the United Kingdom 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in the United Kingdom
KEY DATA FINDINGS
Built-in models and efficiency standards shape a resilient market
Chart 11 Key Trends 2025
Marginal improvement in dishwasher sales driven by housing market
Chart 12 Analyst Insight
Built-in dishwashers remains most popular format with steady growth
Sustainability and energy efficiency drive innovation
Chart 13 Miele Upgrades Dishwasher Range to Achieve Energy Efficiency Rating A
Consumers increasingly consider dishwashers an essential appliance
Energy efficiency and clear communication to drive future demand
AI to drive premium growth, needs clear benefit communication
Hisense gains share as Bosch and Beko maintain lead
Retail e-commerce dominates distribution of dishwashers with variety and competitive prices
Euronics launches private label products to compete with direct-to-consumer sales
Innovation in built-in and slimline dishwashers drives growth
Chart 14 Bosch Expands With Series 2 Fully Integrated Slimline Dishwasher
Home Laundry Appliances in the United Kingdom
KEY DATA FINDINGS
Home laundry in the UK embraces smart tech and energy efficiency for value
Chart 15 Key Trends 2025
Samsung and Caple drive innovation with smart and sustainable laundry solutions
Chart 16 Caple's New Heat Pump Tumble Dryer Promises Energy Cost Savings
Automatic washing machines dominate demand
Chart 17 Analyst Insight
Meeting consumer demand for customised convenience
Chart 18 Haier's X Series 11 Washing Machine Promises Long-Lasting Fresh Laundry
Replacements, smart innovation, and sustainability to drive value
Automatic washing machines will remain dominant
Automatic dryers with heat pump technology to drive growth and sustainability
Indesit Co UK Ltd retains lead of consolidated competitive landscape
E-commerce dominance continues with strong omnichannel focus
Large Cooking Appliances in the United Kingdom
KEY DATA FINDINGS
Premiumisation and technology drive value in large cooking appliances
Chart 19 Key Trends 2025
Some positivity amongst a weak performance for large cooking appliances
Chart 20 Analyst Insight
Chart 21 Aga Rangemaster Receives Gold Accreditation for Reducing Carbon Footprint
UK consumers embrace smart and AI-driven cooking
Chart 22 Bosch's Latest AI-Enhanced Oven
AEG drives premiumisation with innovative kitchen range
Chart 23 AEG Unveils Premium Kitchen Range of Appliances
Low growth forecast driven by replacements and housing
Built-in hobs to remain strong growth driver as part of minimalist kitchen look
Premiumisation, customisation and refurbished goods to shape future
Top players maintain lead in large cooking appliances
E-commerce dominates distribution of large cooking appliances with stable growth
Builder merchants and construction help drive growth in built-in appliances
Microwaves in the United Kingdom
KEY DATA FINDINGS
Microwaves navigates mixed fortunes in 2025
Chart 24 Key Trends 2025
Built-in microwaves drives growth as consumers look for premium features
Chart 25 Analyst Insight
Smart and AI-powered microwaves drive premiumisation and innovation
Chart 26 Samsung's Smart Freestanding Microwave
Growth likely to be driven by rising incomes and multifunctionality
Freestanding microwaves will remain dominant, but built-in anticipated to gain traction
AI and personalisation anticipated to redefine microwaves
Panasonic and Sharp maintain their lead with wide availability
New entrants and steady income growth present business opportunities
Dominance of retail e-commerce continues
Growth is seen for builder merchants, while some offline channels remain significant
Customisation drives sales of microwaves
Chart 27 Swan’s Nordic Digital Microwave Maintains its Popularity
Players in microwaves embrace multifunctionality to compete
Chart 28 Daewoo's 5-in-1 Air Fryer Microwave
Refrigeration Appliances in the United Kingdom
KEY DATA FINDINGS
Value growth outpaces volume amidst premiumisation
Chart 29 Key Trends 2025
Liebherr helps drive premium sales with innovative fridge freezers
Chart 30 Liebherr Introduces World's First Fully-Integrated Fridge Freezer in Energy Class A
Fridge freezers dominate sales in a stagnant housing market
Premiumisation drives value growth despite volume stagnation
Chart 31 Liebherr Wins Design Award for Side-by-Side Fridge Freezer
Refrigeration appliances poised for premium-driven growth
Chart 32 Analyst Insight
Fridge freezers to remain dominant amidst dynamic format shifts
Refurbished appliances to impact market dynamics
Beko and Hisense lead with strong brand presence
E-commerce continues to dominate but omnichannel strategy remains important
Solid growth for builder merchants and construction
Driving innovation with smart and sustainable features
Chart 33 Hisense Introduces AI-Powered Dish Designer
Air Conditioners in the United Kingdom
KEY DATA FINDINGS
Households invest in cooling solutions due to climate change, eyeing energy efficiency
Chart 34 Key Trends 2025
Consumers increasingly prioritise cooling amid climate change
Portable air conditioners leads sales in a challenging market
Chart 35 MeacoCOOL MC series 14000 Offers ‘A’ Energy Rating and Uses R290 Refrigerant
Consumers expected to increasingly prioritise cooling amid climate change
Split air conditioners will see the highest growth, but portable units the highest sales
Business impact of environmental concerns and product customisation in the future
Chart 36 Analyst Insight
De'Longhi, Gree and Mitsubishi maintain their lead through diverse offerings
Opportunities for growth through innovating to meet consumer needs
Retail e-commerce leads the distribution of air conditioners thanks to convenience
Split air conditioners has more sales offline and in non-retail channels
Consumer desire for multifunctionality exemplified by the Bosch Climate 5000m
Chart 37 Bosch Climate 5000M Split Air Conditioner Exemplifies Multifunctionality
Air conditioners embrace AI for personalised comfort and efficiency
Chart 38 LG Reveals Latest Upgraded DUALCOOL AI Air Conditioner with Enhanced AI
Heat Pumps in the United Kingdom
KEY DATA FINDINGS
Boom in demand for eco-friendly heat pumps amidst energy efficiency push
Chart 39 Key Trends 2025
Heat pumps surge in 2025 amidst policy support and eco-awareness
Chart 40 Analyst Insight
Government-backed growth and policy push
Chart 41 UK Government Continues Campaigning to Support Adoption of Heat Pumps
New regulations catalyse smart heat pump installations in the UK
Chart 42 UK Regulations Changing to Support Easier Heat Pump Installation
Government support and demand for energy-efficient options to drive future growth
Air to water format of heat pumps to remain dominant
Overcoming installation costs and skilled labour shortages
Consolidation despite entry of newer players
Builder merchants and construction drive heat pump distribution
Appliances and electronics specialists gain traction
Hive and Daikin drive smart heat pump innovation
Chart 43 Hive and Daikin Collaborate to Make Heat Pumps Smart
Food Preparation Appliances in the United Kingdom
KEY DATA FINDINGS
Innovation and an online presence are key strategies in a challenging environment
Chart 44 Key Trends 2025
Consumers demand multifunctional and time-saving kitchen devices
Blenders remains the largest category despite declining sales
Multifunctionality drives dynamic growth in mixers
Consumers will favour multifunctional kitchen devices over single-function appliances
Refurbished goods to impact sales of new appliances
Chart 45 Analyst Insight
Stable leadership despite declining volume sales
SharkNinja gains share through effective marketing and value
Chart 46 SharkNinja Launches the Blast Max Portable Blender in 2025
Adaptation will be needed for companies to gain share in a challenging environment
Retail e-commerce dominates distribution as consumers seek convenience
Continued rise of online shopping will continue to impact offline retail channels
Multifunctionality and portability drive innovation
Chart 47 Thermomix Launches the TM7 Multifunctional Food Preparation Appliance in 2025
The rise of cordless and portable kitchen appliances for convenience and safety
Chart 48 KitchenAid Launches its Go Cordless Hand Blender
Personal Care Appliances in the United Kingdom
KEY DATA FINDINGS
Convenience and customisation significant in personal care appliances
Chart 49 Key Trends 2025
Convenience and customisation impact personal care appliances
Chart 50 Philips Launches the Sonicare 5000-7000 Series Toothbrushes
Hair care appliances continues to lead, but oral care appliances draws closer
Consumers will seek convenient multifunctional personal care appliances
Oral care appliances set to lead growth with innovation and a hygiene focus
Chart 51 Analyst Insight
Sustainability and refurbished goods to shape future business strategies
Procter & Gamble and BaByliss (UK) Ltd lead and extend their shares
Companies will need to adapt to changing consumer trends to survive
Retail e-commerce dominates personal care appliances due to demand for convenience
Offline retailers will continue to suffer from the competition from retail e-commerce
Dyson cordless designs continue to attract consumers
Chart 52 The Dyson Corrale Remains a Popular Cordless Hair Straightener
Innovative multifunctional products appeal to consumers in personal care appliances
Chart 53 Dyson Launches the Airwrap i.d Multi Styler and Dryer
Small Cooking Appliances in the United Kingdom
KEY DATA FINDINGS
Value growth amidst volume decline, driven by innovation and efficiency
Chart 54 Key Trends 2025
Some positivity for small cooking appliances despite economic challenges
Chart 55 Analyst Insight
Convenience and efficiency fuel demand for multifunctional small cooking appliances
Chart 56 Tefal Launches Multicooker With 14 Cooking Modes
SharkNinja momentum boosts air fryer sales
Chart 57 SharkNinja Launches Ninja CRISPi 4-in-1 Portable Glass Air Fryer
Navigating declining interest and pockets of growth
Multifunctionality and energy efficiency to drive future trends
SharkNinja gains further share in fragmented landscape
E-commerce dominates distribution of small cooking appliances
Sustainability and energy efficiency shape product offerings
Chart 58 SharkNinja Continues to Update and Launch New Air Fryers
Vacuum Cleaners in the United Kingdom
KEY DATA FINDINGS
Smart tech and premiumisation drive value in UK vacuum cleaners
Chart 59 Key Trends 2025
Cordless and smart solutions drive sales despite economic challenges
Chart 60 Shark Adds Another Cordless Model to its Lineup
Standard vacuum cleaners dominate sales, robotic vacuum cleaners drive growth
Chart 61 Analyst Insight
Smart and AI-powered technology revolutionises cleaning convenience
Chart 62 Roborock Launches Robotic Vacuum Cleaner With AI-Controlled Folding Arm
Robotic and cordless vacuum cleaners to drive future growth
Cordless solutions to lead with improved portability and battery performance
Growing shift towards refurbished goods as part of government initiative and demand for more sustainable solutions
SharkNinja and Dyson continue to lead amidst competition from smaller players
E-commerce dominates distribution with wide product choice
Multifunctionality drives innovation with advanced features
Chart 63 Eufy Launches X10 Pro Omni
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
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- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
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- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
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This report originates from Passport, our Consumer Appliances research and analysis database.
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