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How innovation and energy efficiency shape Australian consumer appliance choices
Consumer appliances in Australia is characterised by a strong focus on innovation, energy efficiency, and convenience, driven by consumer demand for products that simplify their routines and offer long-term value. In 2025, air treatment products and refrigeration appliances experienced solid growth, with sales driven by consumer preferences for energy-efficient and advanced features. However, while the median disposable income per household increased during the year, and the consumer confidence index marginally improved, supporting sales of consumer appliances, many Australians remained cautious with their spending, only making replacement purchases or trading up to innovative, energy-efficient models.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Australia
How innovation and energy efficiency shape Australian consumer appliance choices
Chart 1 Key Trends 2025
Australians seek value, innovation and energy-efficient appliances
Chart 2 Analyst Insight
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
Chart 3 Growth Decomposition of Consumer Appliances 2024-2029
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
Miele and Panasonic drive innovation with eco-friendly designs
Chart 4 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
Chart 5 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
Roborock revolutionises cleaning with automation and convenience
Chart 6 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
Chart 7 Real GDP Growth and Inflation 2020-2030
Chart 8 PEST Analysis in Australia 2025
Chart 9 Key Insights on Consumers in Australia 2025
Chart 10 Consumer Landscape in Australia 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in Australia
KEY DATA FINDINGS
Australian dishwashers grow with urbanisation and premium features
Chart 11 Key Trends 2025
Chart 12 Analyst Insight
Growing demand for compact and efficient appliances drives sales
Premiumisation boosts value growth through innovative features
Beko leads premiumisation with consumer-drive dishwasher design
Chart 13 Beko Responds to Local Demand with High-Value, User-Inspired Dishwasher Design
Consumers to drive demand for efficient and connected appliances
Built-in dishwashers to outpace freestanding counterparts through premiumisation
Smart functionality and design to drive future growth and differentiation
Robert Bosch retains category leadership
Fisher & Paykel gains notable share in 2025
Major appliance specialists dominate dishwasher distribution
Pure-play e-commerce share with convenience and advanced features
Leading players drive innovation with eco-friendly and compact designs
Chart 14 Miele Sets Efficiency Benchmark
Energy efficiency drives dishwasher demand as consumers seek savings and sustainability
Evolving consumer priorities and lifestyle boost demand for multifunctionality
Chart 15 LG Introduces QuadWash Dishwasher
Home Laundry Appliances in Australia
KEY DATA FINDINGS
Premiumisation and sustainability steer home laundry appliances demand
Chart 16 Key Trends 2025
Replacement purchases sustain growth in laundry appliances
Macroeconomic pressures shift consumer focus to energy-efficient replacements
Technological innovation and regulation drive demand for efficient laundry appliances
Technological innovation to boost growth despite market maturity
Chart 17 Analyst Insight
Regulatory reforms accelerate shift to energy-efficient laundry appliances
Urbanisation drives demand for space-optimised and smart laundry solutions
Leading brands maintain strength in home laundry appliances
Chart 18 Electrolux Differentiates Brand With New Auto Dosage Innovation
Brands shift focus from pricing to long-term value creation
JB Hi-Fi expands premium reach through strategic acquisition of e&s
E-commerce expands with convenience and smart tech appeal
Omnichannel strategies redefine retail engagement
Manufacturers leverage energy performance to differentiate premium laundry appliances
Chart 19 Hisense Launches 10-Star Heat Pump Dryer in Australia
Consumers embrace AI-powered laundry appliances to optimise resource efficiency
Design-led innovation accelerates premiumisation
Chart 20 LG Launches Premium Model With Aesthetic Appeal and Space-Conscious Design
Large Cooking Appliances in Australia
KEY DATA FINDINGS
2025 trends show shift towards premium, energy-efficient, and integrated designs
Chart 21 Key Trends 2025
Regulations drive demand for more energy-efficient cooking appliances
Chart 22 Analyst Insight
Multifunctional and compact designs suit urban living
Miele's luxury appliances drive premium sales
Chart 23 Miele DiamondFinish Launch Reflects Premiumisation in Large Cooking Appliances
Consumers to continue prioritising energy efficiency and premium designs
Ovens will remain leading large cooking appliance, but built-in hobs will be more dynamic
Electrolux leads through innovation and diversification
Further share gain for Fisher & Paykel, supported by global owner Haier
Appliances and electronics specialists drive premium sales
Premium showrooms gain traction alongside e-commerce
Non-retail channels maintain significant presence
Premium brands drive energy-efficient and multifunctional innovations
Chart 24 AEG SteamPro Launches Ovens With Multi-Functionality and Compact Design
Innovative product launches justify premium pricing and trading up
Chart 25 Bosch Series?8 Launch Drives Shift to Efficient Electric Ovens
Microwaves in Australia
KEY DATA FINDINGS
Affordability and healthy cooking drive 2025 growth
Chart 26 Key Trends 2025
Consumers prioritise affordability and healthy cooking options
Freestanding microwaves dominate demand
Health-conscious consumers drive demand for advanced microwaves
Chart 27 Analyst Insight
Polarisation as consumers to prioritise affordability and premium features
Innovation in meal preparation and technology to drive growth
Panasonic and Samsung lead through strategic retail and value focus
Opportunities arise from premiumisation and innovation
Retailers leverage physical and digital presence for success
Panasonic and Sharp drive innovation with multifunctionality
Chart 28 Panasonic NN-CD88QSQPQ Drives Trading Up to Compact, Multifunctional Models
Chart 29 Sharp R321CAFBS Reflects Shift to Convenient, Personalised Cooking
Westinghouse leads premiumisation efforts
Chart 30 Westinghouse WMC4207GA Focuses on Premium Segment
Refrigeration Appliances in Australia
KEY DATA FINDINGS
Sustainability and smart features shape refrigeration appliance demand
Chart 31 Key Trends 2025
Economic recovery and shifting consumer priorities drive category growth
Sustainability and energy efficiency remain key demand drivers
Demand for fridge freezers remains resilient
Consumers are increasingly investing in functionality and design sophistication
Sustainability and efficiency drive future sales
Premiumisation and smart appliances to shape developments
Competitive landscape remains moderately concentrated as trust drives sales
Electrolux retains leadership through trusted brands
Chart 32 Electrolux Meets Consumer Demand for Key Refrigeration Features
Haier Group leverages a dual-brand strategy to reach diverse consumer segments
Specialist retailers maintain dominance through in-store expertise
E-commerce gains ground with convenience and competitive pricing
Economic conditions and market stability shape channel dynamics
Sustainability and energy efficiency drive value sales growth
Chart 33 Haier Introduces 433L Refrigerator With 8-Star Energy Rating
Functionality remains crucial as consumers prioritise convenience and food waste reduction
Chart 34 Analyst Insight
Premiumisation is emerging as a strategic differentiator
Chart 35 LG Launches InstaView Bottom Mount Fridge Aimed at Design-Conscious Consumers
Air Conditioners in Australia
KEY DATA FINDINGS
Premium features drive value growth, despite volume decline
Chart 36 Key Trends 2025
Energy efficiency and smart features drive purchasing decisions
Premiumisation boosts high-efficiency split air conditioner sales
Chart 37 Split System Upgrades Driven by Compact Design and Advanced Features
Sustainability and energy efficiency drive demand for advanced air conditioners
Chart 38 Analyst Insight
Rising household incomes support spending on premium models
Sustainability priorities to shape product development
Daikin leads with energy-efficient and health-focused air conditioners
Smart features offer control and energy savings
Chart 39 Product Tiering Enables Panasonic to Capture Value Across Segments
Specialists lead distribution of air conditioners with valued service and expertise
E-commerce growth driven by price transparency and convenience
Connectivity becomes standard in leading air conditioner models
Samsung’s WindFree model drives value with smart efficiency
Chart 40 Samsung's AI-Driven Energy Savings Reinforce Sustainability Messaging
Food Preparation Appliances in Australia
KEY DATA FINDINGS
Decline amidst cost-of-living pressures, driving demand for value and innovation
Chart 41 Key Trends 2025
Consumers prioritise practicality in food preparation
Chart 42 Analyst Insight
Blenders continues to drive demand, supported by technological advancements
Technological innovation drives differentiation and sustainability
Chart 43 Thermomix Launches TM7
Consumers to favour multifunctional appliances that offer greater value
Importance of online presence to help shape the path to purchase
Breville Group and De'Longhi lead through innovation and brand equity
No significant mergers or acquisitions in 2025
Hypermarkets and specialists drive offline retail sales
Integrated retail strategy balances online and offline presence
Multifunctionality and cordless designs redefine convenience
Chart 44 KitchenAid’s Go Cordless Expands in 2025
Premium features drive value perception
Chart 45 Panasonic Launches Premium Model Blender MX-HG6401
Personal Care Appliances in Australia
KEY DATA FINDINGS
Stable growth fuelled by personalisation and digital influence
Chart 46 Key Trends 2025
Solid performance with consumers seeking multifunctional devices
Chart 47 Analyst Insight
Influencer-backed campaigns drive sales growth through social media
Chart 48 Panasonic Hair Dryer Social Media Campaign
Hair care appliances dominate sales due to innovation and stable demand
Brands delivering personalised products and credible storytelling set to drive growth
Practicality, sustainability, and smart technology to shape future product development
Remington strengthens lead of consolidated landscape
Health and beauty specialists drive sales through expert advice
Retail e-commerce gains traction among younger consumers
Dyson drives innovation with multifunctionality
Chart 49 Dyson Launches Airwrap Coanda 2x
Shark continues to expand local presence with customisable and compact products
Chart 50 Shark Launches FlexStyle Build Your Own Air Styling & Drying System
Small Cooking Appliances in Australia
KEY DATA FINDINGS
Premium coffee and convenience fuel sales of small cooking appliances
Chart 51 Key Trends 2025
Constrained household finances weigh on demand for small cooking appliances
Rising preference for premium coffee boosts demand for espresso machines
Consumers embrace convenience and healthy meal with air fryers and rice cookers
Consumer interest in kitchen aids to drive future growth
Circular economy principles likely to push demand for sustainable products
Breville Group Ltd retains lead with wide product portfolio
Sustainability and convenience drive market opportunities
Limited kitchen space fuels demand for all-in-one solutions
Chart 52 SatisFry Multicooker Reflects Shift Towards All-In-One Cooking Simplicity
Specialists appreciated for personalised consumer guidance
E-commerce gains share with wider product selection and pricing advantage
Chart 53 Analyst Insight
Multifunctionality and compact design evident in Tefal’s latest dual-drawer air fryer range
Chart 54 Tefal Responds to Rising Demand for Nutrient-Preserving Cooking at Home
Convenience trends inspire innovative and flexible appliance designs
Chart 55 Ninja Responds to Family Needs With Flexible, Hands-Off Air Frying
Vacuum Cleaners in Australia
KEY DATA FINDINGS
Rising demand for cordless and robotic vacuum cleaners
Chart 56 Key Trends 2025
Demand for advanced vacuum formats sustains higher value growth
Need for convenience drives demand for robotic vacuum cleaners
Technological innovation drives premiumisation in vacuum cleaners
Consumers prioritise automation to enhance home cleaning efficiency
Chart 57 Analyst Insight
Customisation emerges as a key factor in product selection
Robotic vacuum cleaners set to outperform category driven by desire for smart features
Top players retain dominance as challengers disrupt with smart innovations
Dyson maintains leadership due to brand equity
Roborock accelerates competition in robotic vacuum cleaners through innovation
Specialist retailers retain channel leadership
E-commerce gains momentum in a hybrid landscape
Cordless power and AI integration redefine everyday cleaning
Chart 58 Samsung Launches AI Jet Ultra Cordless Vacuum Supporting Convenience and Flexibility
Segmented innovation targets pet owners and urban lifestyles
Chart 59 Roborock Targets Pet Owners With Saros 10R Robotic Vacuum Cleaner
Smart automation and self-maintenance lead the next wave
Chart 60 Roborock Launch Supports Shift Towards Smart and AI-Powered Devices
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
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- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
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- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
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This report originates from Passport, our Consumer Appliances research and analysis database.
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