Consumer appliances in 2024: The big picture
Consumer appliances in India witnessed robust growth in 2024, driven by an increase in the number of nuclear families, prolonged summers, and rising urbanisation, creating a shift in perception among Indians towards various categories. Air conditioners was a standout category with dynamic growth, driven by an evolving perception that has shifted from viewing these products as a luxury to more of a necessity due to extended and more intense summer seasons.
2024 key trends
The demand for energy-efficient consumer appliances notably surged during the year, as local consumers looked for ways to minimise electricity usage for household appliances. In addition, an electrification drive by the government’s “Saubhagya” scheme also helped boost accessibility and sales of consumer appliances during the year, especially in rural areas.
Competitive landscape
LG Electronics India Pvt Ltd and Samsung India Electronics Pvt Ltd maintained their leadership of major appliances in 2024. By adopting an omnichannel approach to sales, these players are able to cater for consumers across rural and urban areas.
Retailing developments
Indian consumers, especially when purchasing relatively high-priced and feature-enriched appliances, tend to prefer to make in-person visits to appliances and electronics specialists to understand various features and obtain advice from in-store experts before making a final decision. This supports the continued dominance of appliances and electronics specialists as a distribution channel for consumer appliances in India.
What next for consumer appliances?
Retail volume sales of consumer appliances are set for steady growth over the forecast period, driven by rising demand for convenience and smart features. Local consumers, especially those residing in urban centres or with busy lifestyles, are looking for convenience and a better standard of living; thus, they are likely to increasingly consider appliances that perform tasks remotely, or are connected.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in India
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
Dishwashers in India
KEY DATA FINDINGS
Dishwashers remains a niche category in 2024
Easy access to domestic help and preference for hand dishwashing are major obstacles for category development
Increasing interest in smart dishwashers among affluent consumers
Cooking processes and concerns around electricity consumption to limit stronger penetration of dishwashers
Appliances and electronics specialists to remain dominant distribution channel
Affordability and competition from domestic help to remain a challenge, but rising awareness can change consumer perception towards dishwashers
Home Laundry Appliances in India
KEY DATA FINDINGS
Growing adoption of automatic washing machines driven by urbanisation and evolving consumer lifestyles
Omnichannel approach becomes increasingly important to driving sales
Top-loading washing machines and domestic manufacturing remain in focus
High-capacity and automatic home laundry models to gain further popularity
Rural areas represent significant potential to further drive growth over forecast period
Connected home laundry appliances set for greater demand, driven by convenience-seeking tech-savvy urban consumers
Large Cooking Appliances in India
KEY DATA FINDINGS
Built-in large cooking appliances remains a nascent category in 2024
Freestanding cooker hoods dominate, driven by growing shift towards modular kitchens and better awareness
Faber Heatkraft Industries leads large cooking appliances in India
Cooker hoods and connected ovens offer growth opportunities for large cooking appliances
Low consumer awareness and higher costs to create challenges for greater penetration of built-in large cooking appliances
Appliances and electronics specialists to continue to dominate distribution, while e-commerce will likely gain further share
Microwaves in India
KEY DATA FINDINGS
Local cooking habits and competition from substitutes limit demand for microwaves
Omnichannel approach becomes increasingly important to driving sales
LG Electronics strengthens lead, driven by wider reach and local production
Connected microwaves set to see gradual growth, driven by smart homes
Innovation and localisation to support sales over the forecast period
Sales of built-in microwaves set to remain negligible
Refrigeration Appliances in India
KEY DATA FINDINGS
Refrigeration appliances attracts steady demand, driven by transition to energy efficiency norms and growing electrification
Rising demand for double door fridge freezers driven by evolving consumer preferences
Intense competition among players spurs new launches and places greater focus on domestic production
Strong growth expected over forecast period, driven by increasing nuclear families and favourable external factors
Appliances and electronics specialists to remain popular amid e-commerce share gain
Premiumisation set to gradually grow due to demand for models with inverter technology and sophisticated functionality
Air Treatment Products in India
KEY DATA FINDINGS
Evolving consumer perception and positive external factors drive demand for air conditioners
Demand for cooling fans driven by energy-efficient models, growing electrification, and increasing number of nuclear families
Rising air quality concerns and aspirational lifestyles support demand for air purifiers
Strong growth expected over forecast period due to favourable factors
Smart air treatment products set to see gradual growth, driven by development of connected homes
Appliances and electronics specialists to dominate distribution, while e-commerce will likely gain further share
Food Preparation Appliances in India
KEY DATA FINDINGS
Local food preparation habits necessitate and support dominance of blenders
Growing health consciousness drives up sales of food preparation appliances
Intense competition spurs new launches, alongside greater focus on energy efficiency and enhanced features
Steady growth expected over forecast period due to rise in nuclear families and favourable external factors
Premiumisation set to gradually rise, driven by demand for models with quieter operations and better versatility
E-commerce to gain further share due to relatively higher penetration and well-established consumer awareness of category
Personal Care Appliances in India
KEY DATA FINDINGS
Hair care appliances witnesses strong demand driven by rise in personal grooming habits
Growing interest in men’s grooming benefits personal care appliances
Philips leads personal care appliances due to extensive reach and wide range of offerings
Personal care appliances set to see solid growth over the forecast period
Strong competition for body shavers from salons and substitute depilatories
E-commerce to gain further share due to wide product range and well-established consumer awareness
Small Cooking Appliances in India
KEY DATA FINDINGS
Freestanding gas hobs remains dominant format, driven by local cooking habits and design of kitchen interiors
Growing health consciousness drives heightened consumer demand for air fryers
Standard coffee machines remains nascent category in 2024
Steady growth expected for small cooking appliances over forecast period
Premiumisation set to gradually rise, driven by freestanding hobs
E-commerce to gain further share, supported by relatively higher penetration and well-established consumer awareness of category
Vacuum Cleaners in India
KEY DATA FINDINGS
Growth of vacuum cleaners driven by time-pressed consumers seeking convenient cleaning options
Brands enhance their focus on wet and dry format to better cater for Indian households
Smart robotic vacuum cleaners attract greater consumer interest in India
Despite e-commerce’s strength, appliances and electronics specialists will become increasingly important to driving future sales
Competitive landscape to further intensify with expanding distribution, greater emphasis on entry price points, and increasing consumer awareness
Affordability and competition from domestic help will continue to challenge consumer acceptance of vacuum cleaners
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Heating Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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This report originates from Passport, our Consumer Appliances research and analysis database.
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