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Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Consumer appliances in Saudi Arabia experienced solid retail volume growth of 3% in 2025, to reach 15.8 million units, driven by rising disposable incomes, moderate inflation, and renewed consumer confidence. The attractiveness of consumer appliances is enhanced by government initiatives under Vision 2030, including smart city projects and infrastructure development, which have been boosting demand for consumer appliances, and this is expected to continue. Sales are expected to grow at a CAGR of 2% over the forecast period, reaching 17.7 million units in 2030. This growth is also expected to be driven by factors such as increasing demand for energy-efficient products and smart home technology.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Saudi Arabia
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Chart 1 Key Trends 2025
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
Chart 2 LG Launches AI-Powered Washing Machines with Arabic Language Support in Saudi Arabia
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
Chart 3 Growth Decomposition of Consumer Appliances 2024-2029
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
Chart 4 Analyst Insight
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
Chart 5 Midea Group Launches DTC E-Commerce Platform for Personalised Appliances
Energy-efficient appliances drive premiumisation
Chart 6 LG Partners with Retailers to Launch AI-Enabled, Energy-Efficient Home Appliances
Chart 7 Real GDP Growth and Inflation 2020-2030
Chart 8 PEST Analysis in Saudi Arabia 2025
Chart 9 Key Insights on Consumers in Saudi Arabia 2025
Chart 10 Consumer Landscape in Saudi Arabia 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in Saudi Arabia
KEY DATA FINDINGS
Rising incomes and urbanisation drive demand for premium dishwashers
Chart 11 Key Trends 2025
Strong economic fundamentals boost sales of dishwashers
Built-in dishwashers leads volume growth with premium features
Smart technology contributes to solid growth for dishwashers
Chart 12 LG Launches AI DD Dishwasher with SmartThinQ Integration in Saudi Arabia
Rising incomes and urbanisation set to increase the penetration of dishwashers
Freestanding dishwashers set to lead, but the built-in format will see higher growth
Smart technology and energy efficiency set to contribute to growth
Leading brands maintain dominance through innovation and trust
Emerging players and strategic acquisitions reshape the dynamics
Chart 13 Analyst Insight
Innovation, regulations, and partnerships to propel evolution in dishwashers
Appliances and electronics specialists leads sales, but retail e-commerce grows
Emerging trends transform the retail environment
Bosch launch caters to the consumer desire for convenience and customisation
Chart 14 Bosch Launches VarioFlex SmartRack Dishwasher with Custom Wash Profiles in 2025
Arçelik new launch focuses on sustainability and energy efficiency
Chart 15 Arçelik Introduces MEPS-Compliant Eco Dishwasher to the Saudi Market in 2025
Home Laundry Appliances in Saudi Arabia
KEY DATA FINDINGS
Home laundry appliances sees value growth amidst volume dip
Chart 16 Key Trends 2025
Value growth in a stable economic environment with rising incomes and urbanisation
Automatic washing machines dominates home laundry appliances
Energy efficiency contributes to value growth, featuring in new launches
Chart 17 LG Introduces AI-Powered WashTower Combo with Heat-Pump and Inverter Technology
Smart and energy-efficient appliances set to drive growth in the future
Chart 18 Analyst Insight
Automatic washing machines set to extend its dominance
Direct-to-consumer sales and e-commerce to reshape the retail landscape
Concentration in the competitive landscape and leadership stability
The ascent of smart, energy-efficient, and large capacity appliances
Offline retail continues to dominate, as consumers value testing products, and expert advice
Retail e-commerce remains a notable retail channel
Direct-to-consumer is increasingly significant, as demonstrated by Samsung launch
Chart 19 Samsung Expands Direct-to-Consumer Laundry Channel with Official Online Store Launch
Emerging retail concepts to watch in 2026
AI-powered laundry appliances boost energy efficiency and convenience
Chart 20 Samsung Launches AI EcoBubble Washing Machine with Arabic SmartThings Integration
Large Cooking Appliances in Saudi Arabia
KEY DATA FINDINGS
Urbanisation and Vision 2030 contribute to growth for large cooking appliances
Chart 21 Key Trends 2025
Steady growth driven by housing and hospitality expansion
Cookers dominates sales, driven by the consumer preference for convenience
Smart and AI-powered innovations drive growth and consumer engagement
Chart 22 Analyst Insight
Urbanisation and rising incomes set to drive demand for modern large cooking appliances
Cookers expected to remain dominant, while ovens will show continued growth potential
Smart innovation and sustainability to shape future demand
Leading brands maintain dominance through innovation and adaptation
Emerging players carve out niches with innovative strategies
Appliances and electronics specialists leads retail sales
Retail e-commerce sees growth as D2C sales rise leads retail sales
Chart 23 Samsung Opens Direct-to-Consumer Reservations for 2025 Bespoke AI Wall Oven
Emerging retail concepts likely to revolutionise sales of large cooking appliances
Sustainability drives innovation in large cooking appliances
Chart 24 LG Introduces Energy-Efficient Built-In Oven Range with Enhanced Insulation
Convenience and customisation trend drives growth and consumer engagement
Chart 25 Bosch Saudi Arabia Introduces Series 8 Smart Oven with Guided Cooking Modes
Microwaves in Saudi Arabia
KEY DATA FINDINGS
Urbanisation and multifunctional appliances drive robust growth
Chart 26 Key Trends 2025
Solid growth due to urbanisation and economic factors; freestanding microwaves dominates
Convenience and customisation are important in the purchasing decision
Chart 27 LG Launches NeoChef 32?L Microwave with Saudi Cuisine Auto-Cook Presets
Compact, multifunctional, convenient models with advanced features set to drive growth
Built-in microwaves expected to lead growth with premium features
E-commerce and digital marketing will drive sales and brand loyalty
Chart 28 Analyst Insight
Samsung and LG maintain lead through innovation and localisation
Emerging players reshape the competitive dynamics through localisation and affordability
Appliances and electronics specialists drives offline sales
Retail e-commerce gains traction for cheaper models and quick replacement purchases
Emerging concepts reshape the retail landscape
Smart and AI-powered microwaves drive growth for premium products
Compact multifunctional microwaves appeal to urban households
Refrigeration Appliances in Saudi Arabia
KEY DATA FINDINGS
Energy efficiency and smart technology drive growth in refrigeration appliances
Chart 29 Key Trends 2025
Growth driven by rising incomes and demand for energy-efficient products
Fridge freezers continues to dominate volume sales in 2025, while freezers sees growth
Smart and AI-powered refrigeration appliances appeal to tech-savvy consumers
Chart 30 Samsung Unveils Bespoke AI Smart Refrigerator in Saudi Arabia in 2025
Energy efficiency anticipated to drive growth in the future
Fridge freezers to remain dominant and see the most dynamic volume growth
Trends towards smart and customisable products set to continue
Haier and LG maintain their leading positions
New entrants reshape the competitive dynamics
Chart 31 Analyst Insight
New product launches likely to have an impact
Appliances and electronics specialists and hypermarkets remain the leading channels
Retail e-commerce gains ground as a secondary channel, especially through D2C
Emerging trends in retail channels for 2026
LG and Shaker Group drive innovation with energy-efficient features
Chart 32 LG and Shaker Group Launch Energy-Saving Refrigerators Aligned with SASO 2892:2025
Air Conditioners in Saudi Arabia
KEY DATA FINDINGS
Sales of air conditioners surge in 2025, driven by smart and energy-efficient products
Chart 33 Key Trends 2025
Strong sales growth is driven by economic recovery, regulatory enforcement
Split air conditioners dominates due to efficiency
Regulatory changes drive innovation and consumer behaviour
Chart 34 Saudi Government Launches Estbdal 3 Replacement Initiative for Air Conditioners
Regulatory changes and rising incomes expected to drive growth
Chart 35 Analyst Insight
Split air conditioners to remain dominant, with decline for other types of air conditioners
Innovation and sustainability anticipated to shape business strategies
Leading brands maintain dominance through innovation and local adaptation
Emerging players and innovations reshape the dynamics
Offline specialists dominate sales of air conditioners
Retail e-commerce gains traction with omnichannel partnerships
Emerging players and concepts to watch
Sustainability and energy efficiency drive innovation
Chart 36 Carrier Introduces SEER-Compliant Products to Meet Saudi Energy Efficiency Mandates
Smart air conditioners impact product design and functionality
Chart 37 LG Unveils AI-Driven Split Air Conditioner with Adaptive Comfort and Predictive Maintenance
Food Preparation Appliances in Saudi Arabia
KEY DATA FINDINGS
Food preparation appliances experiences growth, driven by technological innovation
Chart 38 Key Trends 2025
Strong growth driven by economic stability and innovation
Blenders leads volume sales with multifunctionality and innovation
Health and wellness trend fuels expansion
Chart 39 Kuvings Launches Auto10 Cold-Press Juicer in Saudi Arabia in June 2025
Smart and health-focused appliances set to drive growth moving forward
Blenders will maintain dominance with multifunctionality and innovation
Energy efficiency and sustainability to shape the landscape
Leading brands maintain dominance through innovation and strategy
Chart 40 Analyst Insight
Opportunities from focusing on consumer needs and digital-first strategies
Appliances and electronics specialists leads retail sales through trusted in-store experience
Retail e-commerce is an important distribution channel for younger consumers
New retail concepts and collaborations emerge to cater to evolving consumer preferences
Multifunctionality and compact design drive demand
Chart 41 Black+Decker Offers Space-Saving Multifunctional Blender/Food Processor Hybrid
Personal Care Appliances in Saudi Arabia
KEY DATA FINDINGS
Sales of personal care appliances surge, driven by youth population and wellness trends
Chart 42 Key Trends 2025
Health focus and rising disposable incomes drive growth
Hair care appliances leads sales as consumers value grooming and wellness
Oral care appliances sees rapid growth due to the health and wellness trend
Chart 43 Oral-B Launches iO Series 10 Smart Toothbrush with Gum Protection Sensor
Social media influencers drive sales of personal care appliances in Saudi Arabia
Chart 44 Sephora Partners with Saudi Influencers to Drive Campaign for Smart Facial Brush
Smart wellness tech to drive premiumisation and consumer loyalty
Hair care appliances will maintain the highest share, despite growth for oral care appliances
Chart 45 Analyst Insight
Influencer marketing and health focus likely to shape future developments
Philips and Braun consolidate their leadership
New product launches aim to reshape the competitive dynamics
Offline retail channels dominate personal care appliances
Retail e-commerce sees a rising share due to wide product range and online demonstrations
Influencer marketing and experiential retail shape future trends
Smart technology drives premiumisation and innovation
Chart 46 Philips Launches AI-Powered Lumea IPL Device with Skin Sensor Technology
Small Cooking Appliances in Saudi Arabia
KEY DATA FINDINGS
Economic stability and changing consumer habits drive growth
Chart 47 Key Trends 2025
Smart and sustainable small cooking appliances contribute to growth
Kettles accounts for the highest volume sales in small cooking appliances
Air fryers sees dynamic growth, driven by health trends
Chart 48 Philips Launches NutriPlus Air Fryer with Arabic Recipe Integration
Health-focused products and smart technology set to drive sales in the forecast period
Kettles will maintain its leading position, but higher growth for air fryers due to health trend
Compact, multifunctional designs and e-commerce expected to be important
Leading brands maintain dominance through innovation and localisation
New entrants and strategic acquisitions reshape the dynamics
Chart 49 Analyst Insight
Offline retail remains dominant despite e-commerce growth
Change to be driven by emerging retail concepts
Breville exemplifies innovation through multifunctional appliances
Chart 50 Breville Launches its Smart Oven Air Fryer – a Compact, Multifunctional Appliance
Philips, DeLonghi, and Nespresso demonstrate convenience and customisation
Chart 51 Philips unveils the All-in-1 Brew Drip Coffee Maker with Integrated Burr Grinder
Vacuum Cleaners in Saudi Arabia
KEY DATA FINDINGS
Vacuum cleaners sees dynamic growth, fuelled by tech innovation and Vision 2030
Chart 52 Key Trends 2025
Stable economic outlook and innovation drive sales
Standard vacuum cleaners dominates, but robotic vacuum cleaners sees higher growth
Smart home integration revolutionises cleaning solutions
Chart 53 Samsung Launches AI-Powered Jet Bot+ Vacuum Cleaner with SmartThings Integration
Smart and AI-focused innovations set to drive increasing sales
Robotic vacuum cleaners to be the fastest growing subcategory
Health and hygiene and e-commerce to shape the landscape
Global giants maintain their lead through innovation and partnerships
Emerging brands are making their mark in vacuum cleaners
Chart 54 Analyst Insight
New launches set to shape future competitiveness
Despite a share decline, retail e-commerce maintains its lead in 2025
Offline retail sees growth through offering experiences and expert consultations
Direct-to-consumer models and smart retail concepts emerge
Consumer demand for convenience and customisation drives innovation in vacuum cleaners
Chart 55 Philips Launches the HomeRun Robot Vacuum & Mop with Advanced App Customisation
Innovative products capture growing demand for smart cleaning solutions
Chart 56 Dyson Launches V15 Detect Absolute Advanced HEPA Filtration and Laser Dust Detection
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
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- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
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- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
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This report originates from Passport, our Consumer Appliances research and analysis database.
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