Consumer appliances in 2024: The big picture
In 2024, consumer appliances in Indonesia is set to record stable retail volume growth, driven primarily by urbanisation and the increasing need for effective appliances to help manage busier lifestyles. As more people move to urban areas and adapt to the faster-paced living conditions, demand for efficient and convenient household appliances continues to rise.
2024 key trends
In 2024, air treatment products in Indonesia is expected to witness significant growth, with both cooling and air purifiers set to experience rising demand. However, cooling, and particularly split air conditioners, is anticipated to see the strongest growth.
Competitive landscape
Sharp Electronics is expected to continue to hold the leading position in major appliances in Indonesia in retail volume terms in 2024, excelling in key categories such as refrigeration appliances, home laundry appliances, and microwaves. Sharp’s long-standing presence in Indonesia is bolstered by an extensive network of service centres and distributors, ensuring widespread availability and robust after-sales support.
Retailing developments
In 2024, the retail landscape for consumer appliances in Indonesia is being driven by shifts in distribution channels and consumers’ purchasing behaviour. One of the most notable trends is the increasing relevance of retail e-commerce platforms in sales of consumer appliances.
What next for consumer appliances?
Consumer appliances in Indonesia is expected to continue to see solid growth over the forecast period in both retail volume and current value terms. Sustained growth is expected to be driven by several key factors, including urbanisation, rising disposable incomes, and the increasing importance of convenience and efficiency in household tasks.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Indonesia
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
Dishwashers in Indonesia
KEY DATA FINDINGS
Dishwashers is a niche but growing category in Indonesia
Dishwashers target convenience and efficiency for young families
Electrolux leads dishwashers in Indonesia despite the rising competition
Electricity supply challenges may hinder the widespread adoption of dishwashers
Affluent urban households and e-commerce set to boost sales of dishwashers
Overcoming the cultural barriers to the adoption of dishwashers in Indonesia
Home Laundry Appliances in Indonesia
KEY DATA FINDINGS
Home laundry appliances in Indonesia sees a shifting landscape
Attracting customers with affordable products and offline experience centres
Sharp leads home laundry appliances in Indonesia
Challenges will contribute to modest growth in demand for home laundry appliances
AI-enhanced smart laundry appliances set to transform the category
Continued rise in demand expected for automatic washing machines in Indonesia
Large Cooking Appliances in Indonesia
KEY DATA FINDINGS
Growing demand for large cooking appliances in Indonesia in 2024
Built-in hobs leads the sales and growth of large cooking appliances
Modena Indonesia leads large cooking appliances
Positive outlook for large cooking appliances
The competition is expected to intensify as smaller brand expand distribution
Challenges and opportunities in large cooking appliances
Microwaves in Indonesia
KEY DATA FINDINGS
Urbanisation and busy lifestyles fuel dynamic growth for microwaves
Rising demand for multifunctional microwaves in Indonesia
Sharp leads microwaves amidst rising competition
Future growth in demand for microwaves will be driven by urbanisation and desire for convenience
Educational campaigns likely to be crucial for expanding the penetration of microwaves
The intensifying competition will drive innovation in microwaves in Indonesia
Refrigeration Appliances in Indonesia
KEY DATA FINDINGS
Urbanisation drives growth for refrigeration appliances
Rising affordability and changing preferences in fridge-freezers in Indonesia
Sharp Electronics maintains its lead in refrigeration appliances
Growth in refrigeration appliances set to be driven by property ownership and replacement sales
Growth projected for freestanding freezers and larger refrigeration appliances
Refrigeration appliances manufacturers will emphasise design and lifestyle
Air Treatment Products in Indonesia
KEY DATA FINDINGS
Surge in sales of air treatment products driven by hotter weather
Rising air pollution drives continued growth for air purifiers
Intense competition in air treatment products spurs innovation and growth
Future growth and challenges for air treatment products in Indonesia
Increasing demand for air purifiers, driven by pollution and health concerns
Shift towards energy efficiency and cost effectiveness
Food Preparation Appliances in Indonesia
KEY DATA FINDINGS
Growing familiarity with and demand for food preparation appliances
Efficiency and health trends drive growth in food processors and slow juicers
Philips maintains its strong reputation amidst rising competition
Growth in food preparation appliances to be driven by affordable prices
Gen Z: The next target market for food preparation appliances
E-commerce to fuel the growth of food preparation appliances in Indonesia
Personal Care Appliances in Indonesia
KEY DATA FINDINGS
Exceptional growth for personal care appliances in Indonesia, driven by beauty trends
Philips maintains its lead in personal care appliances in Indonesia
Body shavers and electric facial cleansers see growth from a lower base
Strong growth predicted for personal care appliances in Indonesia
E-commerce set to drive growth for personal care appliances in Indonesia
Dynamic growth expected for body shavers and hair care appliances
Small Cooking Appliances in Indonesia
KEY DATA FINDINGS
Steady demand for freestanding hobs and rice cookers as households rise
Rapid growth of air fryers in Indonesia
Demand for compact and multifunctional appliances
Freestanding hobs and rice cookers expected to continue to dominate small cooking appliances
Health trends set to shape the future of small cooking appliances
Evolving trends in small cooking appliances in Indonesia
Vacuum Cleaners in Indonesia
KEY DATA FINDINGS
Rising popularity and growth of vacuum cleaners in Indonesia
Growth for stick vacuum cleaners, and other shifts in vacuum cleaners
Electrolux Indonesia loses its lead in vacuum cleaners as competitors offer lower prices
Vacuum cleaners shows promising potential in Indonesia
Innovation to drive increased demand for vacuum cleaners
Emerging trends in vacuum cleaners in the Indonesian market
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Heating Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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This report originates from Passport, our Consumer Appliances research and analysis database.
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