Select Country Report
Unlocking growth in consumer appliances with innovation and smart strategies
Consumer appliances in Singapore recorded 2% retail volume growth in 2025, driven by urbanisation, increasing disposable income, and a desire for convenience, energy savings, and health-conscious living. The industry is set to continue growing, driven by demand for smart and energy-efficient appliances. To succeed, brands should focus on product innovation, emphasising sustainability, energy efficiency, and smart features, while adopting omnichannel strategies to meet changing consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Singapore
Unlocking growth in consumer appliances with innovation and smart strategies
Chart 1 Key Trends 2025
Growth of consumer appliances driven by urban lifestyles and technology
Chart 2 LG NeoChef 2025: Smart Inverter for Energy-Efficient Cooking
Smart and AI-powered features become mainstream
Chart 3 PRISM+ Nanobot Elite AI: AI-Enhanced Robot Vacuum with Self-Cleaning and Smart Features
Multifunctionality and compact design reshape appliance landscape
Chart 4 Toyomi UltiChef: The 7-in-1 is Multifunctional Appliance for Compact Homes
Solid growth to be driven by smart and energy-efficient appliances
Chart 5 Analyst Insight
Technological innovation to drive growth across the industry
Singapore's evolving lifestyles: Shaping appliance segmentation and personalisation
Chart 6 Growth Decomposition of Consumer Appliances 2024-2029
Leading companies maintain positions through breadth and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains ground, driven by convenience and competitive pricing
Chart 7 Real GDP Growth and Inflation 2020-2030
Chart 8 PEST Analysis in Singapore 2025
Chart 9 Key Insights on Consumers in Singapore 2025
Chart 10 Consumer Landscape in Singapore 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in Singapore
KEY DATA FINDINGS
Steady growth driven by hygiene, efficiency, and innovation
Chart 11 Key Trends 2025
Driving growth through hygiene, efficiency, and compact innovation
Chart 12 Analyst Insight
Built-in dishwashers gain traction in space-limited kitchens
Sustainability drives value sales growth in dishwashers
Chart 13 LG QuadWash Brings Smart Steam Cleaning to Singapore’s Kitchens
Manufacturers to drive growth with innovative and sustainable solutions
Singapore's compact living to drive design and growth in dishwashers
Sustainability and technology to shape future demand
Bosch and Elba remain leading brands with diverse offerings and affordability
Appliances and electronics specialists drive dishwasher distribution
Compact and multifunctional designs drive growth
Chart 14 Möwe 87L Wi-Fi Tempered Glass Dishwasher
Localisation shapes product offerings and consumer preferences
Chart 15 Dreame Z2000: Compact, Eco-Friendly Dishwasher for HDB Homes
Home Laundry Appliances in Singapore
KEY DATA FINDINGS
Adapting to slow growth with smart, efficient innovations
Chart 16 Key Trends 2025
Slowing housing market dampens demand for upgrades
Automatic washing machines dominate demand in Singapore
Sustainability and energy efficiency trend plays increasingly influential role in innovation
Chart 17 Analyst Insight
Sustained growth to be driven by smart upgrades and compact innovations
Driving demand through convenience, customisation, and smart multi-tasking
Chart 18 Hisense Unveils Triple-Drum Washer with Simultaneous Multi-Load Capability
Differentiating through smart sustainability and specialised features
Leading multinationals maintain dominance through diverse offerings
Appliances and electronics specialists drive offline sales
Retail e-commerce attracts busy consumers with convenience of online shopping
Smart and AI-powered features drive innovation
Chart 19 LG Launches WashTower in Singapore with AI-Driven Load Optimisation
Large Cooking Appliances in Singapore
KEY DATA FINDINGS
Despite headwinds, consumers drive demand for premium, tech-driven large appliances
Chart 20 Key Trends 2025
Slowdown in new home sales impacts large cooking appliances
Convenience and customisation trend drives demand for built-in hobs
Trend towards energy efficiency supports growth of smart ovens
Chart 21 Bosch HBF114BR0K: Series 2 Built-in Oven with 3D HotAir and Energy-Saving Features
A future forged in upgrades, smart tech, and sustainability
Chart 22 Analyst Insight
Built-in hobs to drive overall demand, while cookers will continue to decline
Premiumisation fuels demand for high-end features such as induction hobs
Chart 23 Fisher & Paykel 92cm Series 11: Full Surface Induction Hob
Top players maintain lead through strong portfolios and innovation
Builder merchants and construction dominates distribution
Sustainability drives innovation in product design
Chart 24 Mayer Rotguss Series: Energy-Efficient Hob with Flame-Focus Technology
Microwaves in Singapore
KEY DATA FINDINGS
Sustained growth driven by modern lifestyles and innovation
Chart 25 Key Trends 2025
Busy lifestyles sustain demand despite economic fluctuations
Chart 26 LG NeoChef 2025: Smart Inverter for Energy-Efficient Cooking
The rise of multifunctionality and compact design as consumers manage limited space
Chart 27 Mayer MMMW20: Affordable Microwave with Compact Design
Smart microwaves: Revolutionising kitchens in Singapore
Chart 28 Panasonic HomeChef Connect: AI Meets Multi-Cooking
Compact and multifunctional designs to drive future sales
Chart 29 Analyst Insight
The smart and connected evolution
Sustainability, safety, and compliance to defining development in local market
Panasonic retains leadership of consolidated competitive landscape
Appliances and electronics specialists dominates, but e-commerce makes gains
Refrigeration Appliances in Singapore
KEY DATA FINDINGS
Smart, sustainable, and omnichannel strategies for refrigeration appliances
Chart 30 Key Trends 2025
Sustainable developments win in a slow-growing category
Chart 31 Bosch Launches Eco-Friendly Line Made with Sustainable Materials
Singaporeans seek customised refrigeration to complement modern home aesthetics
Chart 32 PRISM+ Launches Customisable Inspire Refrigerators
Refrigeration appliances evolve into integrated smart home hubs
Chart 33 Analyst Insight
Housing constraints to shape future demand for energy-efficient refrigeration in Singapore
Innovation in refrigeration: Adapting to Singapore's discerning, eco-conscious consumers
Optimising reach and service through online and DTC models
Top brands maintain lead through full-spectrum coverage and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce grows as consumers seek convenience
Air Conditioners in Singapore
KEY DATA FINDINGS
Category growth driven by energy efficiency and replacement sales
Chart 34 Key Trends 2025
Stricter energy standards drive demand for eco-friendly solutions
Chart 35 Daikin Elevates Comfort with iSmile Eco+ Smart and Green Cooling
Split air conditioners dominate demand in Singapore
Chart 36 Analyst Insight
PRISM+ Zero aims to offer affordable smart technology
Chart 37 PRISM+ Zero Smart Air Conditioner: Affordable Smart Inverter Split
Energy efficiency will remain a major concern for local consumers
Smart features to shape business strategies
Leading brands maintain dominance through innovation and distribution
Appliances and electronics specialists drive sales through installation and aftersales support
Heat Pumps in Singapore
KEY DATA FINDINGS
Resilience driven by smart tech, multifunctionality, and health trends
Chart 38 Key Trends 2025
Smart technology offers time-saving food preparation for busy Singaporeans
Chart 39 Thermomix TM7 Offers Step-by-Step Cooking Automation for Home Chefs
Blenders drive overall demand, supported by consumer preference for convenience
Chart 40 Analyst Insight
Singaporeans drive demand for nutrition-preserving food preparation appliances
Chart 41 Hurom Launches H410 Slow Juicer with No-Cut Hopper and Nutrient-Rich Extraction
Smart technology to drive future demand
Sustainability to drive future innovation and consumer choice in food preparation appliances
Convenience and customisation to drive sales of multifunctional appliances
Chart 42 Kenwood Cooking Chef Launches in Singapore with Simultaneous Mixing and Cooking
Leading brands maintain dominance through diverse portfolios
Appliances and electronics specialists drive offline retail sales
E-commerce gains traction with competitive pricing and convenience
Personal Care Appliances in Singapore
KEY DATA FINDINGS
Personal care appliances thrive on advanced, affordable products and health trends
Chart 43 Key Trends 2025
Influencers drive sales growth through social media campaigns
Chart 44 YOOSE Mini 2.0: Compact Electric Shaver with Wet and Dry Functionality
How multifunctional and compact appliances meet Singaporeans’ needs
Chart 45 Braun Series 7 AIO7580: 15-in-1 Grooming Kit with ProBlade and AutoSense
How budget-friendly personal care appliances are disrupting the market
Chart 46 Dreame Miracle Pro Hair Dryer with Competitive Pricing
Increasing health consciousness to drive demand for advanced products
Connecting with Gen Z: Influencer marketing and seasonal sales in personal care appliances
Chart 47 Analyst Insight
Consumers to further embrace multifunctional grooming devices for convenience and efficiency
Dreame gains ground with innovative hair care appliances
E-commerce remains leading distribution channel overall
Small Cooking Appliances in Singapore
KEY DATA FINDINGS
Resilience and future growth driven by urban needs
Chart 48 Key Trends 2025
Sustainability and energy efficiency drive value sales growth
Chart 49 Toyomi UltiChef: The 7-in-1 is Multifunctional Appliance for Compact Homes
Mayer CrispPRO series sets new standard for multifunctionality
Chart 50 Mayer CrispPRO Series: Dual Heating Innovation for Healthier, Faster Cooking
How healthy eating drives innovation in small cooking appliances
Chart 51 INSSA x Simplus: The 11L Smart Steamer for Healthy, Convenient Cooking
Future growth to be supported by demand for convenience and local coffee culture
Chart 52 Analyst Insight
Multifunctionality, health, and convenience to remain important trends in small cooking appliances
Impact of safety standards and smart technology in local market
Fairly fragmented landscape led by two major players
Appliances and electronics specialists dominate sales through expertise
Retail e-commerce gains traction with competitive pricing and promotions
Vacuum Cleaners in Singapore
KEY DATA FINDINGS
Resilience, digital engagement, and innovation driving growth
Chart 53 Key Trends 2025
Convenience and customisation: Driving innovation in vacuum cleaners
Chart 54 eufy E20 is Detachable 3-in-1 Robot Vacuum for Flexibility
Brands invest in influencer marketing and social media to engage with consumers
Chart 55 PRISM+ Nanobot Elite AI: AI-Enhanced Robot Vacuum with Self-Cleaning and Smart Features
Cordless and portable solutions drive innovation
Chart 56 Xiaomi Robot Vacuum H40 and S40: Dual Vacuum-Mop Models with Smart Navigation
Sustained growth and innovation predicted for the forecast period
Chart 57 Analyst Insight
Ongoing impact of social media in driving interest and education
E-commerce and sustainability to remain major factors shaping sales
Dyson strengthens lead of fragmented competitive landscape
Appliances and electronics specialists drive offline sales, while e-commerce makes gains
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
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- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
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- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
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This report originates from Passport, our Consumer Appliances research and analysis database.
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