Dishwashers experienced solid growth in Japan in 2025, driven by the increasing demand for convenience, particularly among dual-income households with children. Built-in dishwashers continued to dominate, with a retail volume of 613,000 units - significantly higher than freestanding dishwashers. With a household penetration rate expected to rise from 16% in 2025 to 18% in 2030, dishwashers presents opportunities for further growth fuelled by ongoing educational efforts and the adoption of smart
Dishwashers
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While overall demand for dishwashers in Turkey stagnated in 2025, current value sales continued to rise, driven by high inflation, premiumisation and innovation. Manufacturers focused on introducing advanced models with smart technology, energy and water efficiency, low noise, and enhanced hygiene features. With a rising median disposable income per household and growing urbanisation, the demand for premium and smart dishwashers is expected to continue. Arçelik and Bosch retained their lead of t
Dishwashers in Singapore demonstrated a stable performance in 2025, driven by increasing awareness of hygiene and water saving, with retail volumes reaching 22,300 units, a 1% growth rate from the previous year. Despite a marginal decrease in median disposable income per household, there was sustained demand, particularly for the smaller format of built-in dishwashers. The emphasis on sustainability, energy efficiency, and innovative features like LG's QuadWash technology with TrueSteam, SenseCl
Dishwashers in Saudi Arabia demonstrated solid retail volume growth of 2% in 2025, driven by robust economic fundamentals, urbanisation, and rising disposable incomes. With a rising median disposable income per household, more consumers invested in major appliances, including dishwashers. Although remaining the smaller category, built-in dishwashers continued to see the fastest growth, driven by modern kitchen installations and demand for premium features. Sales are expected to see dynamic growt
Dishwashers in the UK experienced a marginal improvement in sales in 2025, driven by the recovery of the housing market and growth in built-in dishwashers. The category is expected to continue growing over the forecast period, with retail volume sales set to increase at a CAGR of 3%. The trend towards built-in dishwashers is expected to continue, driven by consumers investing in kitchen renovations and the increasing preference for integrated kitchen appliances. Sustainability and energy efficie
Despite an overall category retail volume decline, the dominant format of built-in dishwashers demonstrated resilience in 2025, with growth driven by a shift towards energy-efficient and water-saving appliances. Despite a challenging economic environment, there was innovation in product design, with manufacturers incorporating features like soil sensors and eco modes to improve sustainability. Future development will be driven by consumer demand for efficient appliances and personalised products
Dishwashers in Mexico is experiencing significant trends driven by urbanisation, rising incomes, and increasing consumer awareness of energy-efficient technologies. Despite a decline in retail volume, the category is stabilising, with a focus on premium and sustainable products. The growth of e-commerce is also transforming the distribution landscape, with online platforms becoming increasingly important for consumers seeking convenience and smart features. As manufacturers continue to innovate,
Dishwashers in China was characterised by rapid retail volume growth in 2025, driven by a relatively low penetration rate and increasing consumer demand for premium products with advanced features. In 2025, growth was supported by the median disposable income per household approaching CNY100,000, and the urban population rising to 942 million. The trend towards premiumisation was driven by consumers seeking comprehensive kitchen systems, as seen in the success of built-in dishwashers, which acco
Dishwashers in Brazil experienced growth in 2025, with retail volume sales reaching 186,000 units, a 4% increase from the previous year. This growth was driven by increasing consumer awareness of the benefits of dishwashers, including time, water, and energy savings. Further growth is expected, with retail volume sales set to reach 245,900 units by 2030, driven by a wider range of products available on the market and increasing competition amongst manufacturers. The emphasis on sustainability an
In 2025, dishwashers in Australia experienced marginal growth, driven by increasing urbanisation and a shift towards compact, built-in, and space-efficient appliances, with retail volumes reaching 684,100 units, 1% growth from the previous year. The category is expected to continue growing, with a forecast retail volume CAGR of 2% to reach 761,900 units by 2030. Premiumisation is a key driver, with consumers willing to pay more for high-end features and designs, such as smart connectivity, steam
The US dishwasher market is mature with high household penetration, facing a slight decline in sales in 2025 due to economic challenges but expected to grow modestly by 2030. Innovation trends are focused on smart technology, energy efficiency, and compact designs, with premium built-in models leading recovery as housing market conditions improve. Consumer interest in Wi-Fi connectivity and adaptive wash cycles is growing, with products like Bosch 500 series and Samsung Bespoke AI Dishwasher exe
Dishwashers in India continue to be perceived as a luxury rather than a necessity for the majority of consumers, thereby impacting the category’s penetration in the country. Such a perception is largely due to the appliance’s relatively high price points, low consumer awareness of its potential benefits, and limited widescale availability beyond metro cities.
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Retail volume sales of dishwashers in Ukraine continued to recover from the steep decline in demand recorded in 2022, following the outbreak of war. Despite a further strong rate of growth in retail volume sales, the market size of dishwashers remained below the 2021 level at the end of the review period.
Demand for dishwashers in Germany continues to decline in 2024, as unstable economic circumstances persist. Consumers are still postponing purchases until they become necessary, due to rising costs. Thus, sales are mostly driven by replacement purchases. Another factor that is particularly driving down demand is the dominant built-in segment due to a stagnating housing market. As built-in dishwashers hold the majority of share in Germany, due to the trend towards smaller homes and consumers want
Retail volume sales of dishwashers fell in Israel in 2024. The import reform should in theory benefit consumer appliances like dishwashers by allowing machines that meet EU standards onto the market more easily due to the removal of trade barriers. However, due to the Israel-Hamas War, this reform is currently not having much impact as international companies are waiting to see what happens in the country first and are waiting for a return to normal importing procedures and schedules before atte
Dishwashers in South Korea, which experienced robust growth until 2021, due to the pandemic and rising adoption rates, has since been heavily impacted by the normalisation of growth the ongoing economic recession. The high inflation environment, coupled with the increasing price sensitivity of consumers, has led to a slowdown in demand for high-priced consumer appliances such as dishwashers. Many of the consumers who had the intention to purchase a dishwasher have already done so, leading to sat
In 2024, cost of living pressures had a negative impact on retail volume sales of dishwashers in Sweden. Consumer purchasing power has weakened substantially over 2024 forcing shoppers to capitalise on discounts during promotional periods, whilst more consumers purchased on credit or bought second-hand dishwashers. The retailer NetonNet found that consumers were willing to delay purchases until key promotional periods, such as Black Friday, and were increasingly active in their search for price
Dishwashers in Portugal experienced another year of retail volume decline over 2024, with category sales still normalising following the surge in new purchases during the pandemic. Subsequent years have seen a slowdown in new housing constructions and lower disposable income which has pushed sales of dishwashers into decline. Despite inflation falling, average prices continue to increase in dishwashers due to the premiumisation trend. As household penetration of dishwashers rises in Portugal, co
The shift in spending from goods to experiences combined with the weak housing market, has stifled demand for dishwashing appliances in Taiwan over 2024. This has led to reduced capital spent on dishwashers, in addition to other major appliances. In addition, younger adults have returned to eating in foodservice establishments since the pandemic. With more people also using food delivery services including UBEREATS and Food Panda, this trend inevitably reduced cooking time at home and less consi
Dishwashers in Romania registered another strong performance in 2024, with robust growth in current value and volume terms. Household penetration remains low due to limited consumer awareness and the popularity of wash dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and water consumption, and which are ergonom
Retail volume sales of dishwashers are set to fall in Norway in 2024. The decline in sales is being driven by cost of living pressures, with inflation and higher for longer interest rates lowering household spending power and weakening consumer sentiment. Consumers are proving unwilling to invest in big-ticket items such as dishwashers when their finances are stretched. In addition, the sluggish housing market is reducing key sales opportunities, with a notable correlation between the housing ma
The slump in demand for large appliances equally affected dishwashers in Morocco, with retail volume sales declining over 2024. Built-in dishwashers performed slightly better than their freestanding counterparts as the former are mostly purchased by upper income consumers who are generally resistant to price hikes. Upper income consumers continued to purchase dishwashers to complement their kitchens and impress their friends and family. Dishwashers are often sold in the weeks leading up to Ramad
Demand for dishwashers in Hong Kong continues to grow, supported by greater education about this appliance and visibility in retailers. There has been an uptick in the number of advertisements via both digital and physical channels from retailers due to a greater focus on driving awareness and sales.
The drop in the demand for dishwashers in Egypt in 2023 was underpinned by the sharp devaluation of the Egyptian pound in the black market. This was especially the case in the second half of the year, when the valuation of the Egyptian pound weakened steadily to reach a currency exchange rate of EGP72.00 per US dollar in January 2024. Also, the availability of several brands and models was negatively affected by the import difficulties that resulted from the foreign currency shortage that hit th
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