PROSPECTS AND OPPORTUNITIES
Low penetration rate and technological innovation by local brands to fuel steady growth
Over the forecast period, retail volume sales of dishwashers in China are expected to expand at a CAGR of 5%, reflecting a consumer preference for comprehensive kitchen solutions, and signalling the increased popularity and rising penetration of dishwashers amongst households. Historically, Chinese consumers expressed scepticism regarding the adaptability of dishwashers to local cooking practices and their efficacy in cleaning traditional Chinese cookware.
Centralisation and technological prowess to drive the competition in dishwashers
The competitive landscape of dishwashers is likely to become more centralised in China, with large enterprises better positioned to meet market demands due to their technological capability in terms of innovation. With the relatively small size of kitchens in China, consumers are increasingly seeking efficient washing and compound functions of dishwashers, such as sterilisation and drying.
Strategic partnerships and servitisation in dishwashers
During the forecast period, dishwashers in China is poised for increased cross-border collaborations aimed at boosting sales and brand awareness. A prime example is the co-branding partnership between Robam and the dishwasher detergent brand Finish, which has elevated the market appeal of both brands by integrating their brand strengths and technological innovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in China - Category analysis
KEY DATA FINDINGS
Resilient growth of dishwashers despite real estate pressures
Consumer preference for large capacity dishwashers drives sales
Slow price growth due competition and inflation
Low penetration rate and technological innovation by local brands to fuel steady growth
Centralisation and technological prowess to drive the competition in dishwashers
Strategic partnerships and servitisation in dishwashers
Consumer Appliances in China - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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