COMPETITIVE LANDSCAPE
Midea takes the lead through sustainability and innovation
Dishwashers in China is moderately concentrated, with the top two companies, Midea Group and BSW Household Appliances Ltd (Bosch and Siemens), together holding a significant 38% share. The top brands maintained their lead due to their strong brand equity, innovative products, and effective marketing strategies.
Emerging players and innovation to drive dynamics in dishwashers
Emerging companies like Xiaomi performed well in dishwashers in 2025 by pursuing a cost-performance strategy, leveraging internet marketing, and ecosystem app integration to win young urban buyers especially with countertop/compact models. Meanwhile, Robam and Fotile leveraged their expertise in kitchen appliances to promote sink-type dishwashers and bundles with hoods and hobs during kitchen renovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in China - Category analysis
KEY DATA FINDINGS
Rising incomes and advanced features propel rapid expansion for dishwashers
Dynamism continues, with polarisation an important feature
Built-in dishwashers lead sales and growth in 2025
Energy efficiency and sustainability are reshaping the dishwashers landscape
Premiumisation and segmentation set to drive growth in the future
Built-in dishwashers to extend its dominance
Strategic partnerships and servitisation to shape dishwashers in the future
Midea takes the lead through sustainability and innovation
Emerging players and innovation to drive dynamics in dishwashers
Offline specialists drive sales through showroom experience
Retail e-commerce gains traction with pricing, clear filters, and livestream demonstrations
Segmented consumer focus drives innovation in dishwashers
Consumers look for multifunctional products, such as the new launch from Bosch
Consumer Appliances in China - Industry Overview
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's "listening marketing" revolutionises research and development through co-creation
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
Convenience and customisation drive innovative product designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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