PROSPECTS AND OPPORTUNITIES
Dishwashers set for the strongest growth in major appliances as inflation eases
With its low penetration rate in Brazil, dishwashers has significant scope to increase its sales, with the category set to see the strongest CAGR in both retail volume and current value terms in the forecast period, considering overall consumer appliances, although it will rise from a low base. As inflation eases, a niche group of consumers will consider making their first purchase – but only those that have the budget to afford these expensive products, and those who actually want one, given that they are seen as non-essential by many people.
LG and Electrolux set to strengthen their presence in Brazil with major factory investments
After having had a presence in the Brazilian market for nearly 30 years, the South Korean company LG has signed a Memorandum of Understanding with the Paraná state government regarding the construction of its second factory in the country. It will be focused on the production of its premium appliances, and is set to heat up the competition in dishwashers even further, given the company’s vast portfolio of dishwashers globally.
Regional retailers set to capitalise on crisis affecting major chains
In the forecast period, regional retailers in Brazil are expected to receive more attention from manufacturers. For instance, Whirlpool has already broadened its channel reach to decrease its dependence on major retailers, and more players are likely to follow.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Brazil - Category analysis
KEY DATA FINDINGS
Dishwashers grows in Brazil, as awareness increases and the competition intensifies
Investment from global players boosts the competition in dishwashers in Brazil
High costs and shrinking space in apartments barriers to dishwasher adoption
Dishwashers set for the strongest growth in major appliances as inflation eases
LG and Electrolux set to strengthen their presence in Brazil with major factory investments
Regional retailers set to capitalise on crisis affecting major chains
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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