COMPETITIVE LANDSCAPE
Electrolux and Whirlpool maintain lead through local production
The competitive landscape of dishwashers in Brazil is moderately concentrated, with the top two players, Electrolux and Whirlpool (through its Brastemp brand), holding significant share. In 2025, Electrolux maintained its leadership with a 37% retail volume share, followed by Whirlpool with 34%.
Midea and other Asian brands intensify competition through local investment
Midea's significant growth in retail volume share, from 2% in 2019 to 17% in 2025, demonstrates the impact of localisation on the competitive landscape. Midea's continued investment in local manufacturing sites has enabled it to expand its portfolio and remain competitive.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Brazil - Category analysis
KEY DATA FINDINGS
Sustainability and energy efficiency drive innovation
Electrolux drives sales with multifunctional and water-saving dishwashers
Freestanding dishwashers dominate sales due to consumer preferences
Sustainability and energy efficiency drive value sales growth
Competition set to intensify as players invest in innovative products
Freestanding dishwashers to remain dominant format
Increasing competition and e-commerce to support future growth
Electrolux and Whirlpool maintain lead through local production
Midea and other Asian brands intensify competition through local investment
Offline retail remains dominant in the distribution of dishwashers
E-commerce plays a growing role in distribution
Manufacturers adapt to decreasing household space
Increasing competition and innovation drive growth
Consumer Appliances in Brazil - Industry Overview
Discerning consumers and urbanisation drive continued expansion in consumer appliances
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!