PROSPECTS AND OPPORTUNITIES
Cooking processes and concerns around electricity consumption to limit stronger penetration of dishwashers
Indian cooking methods involve spices, oil, frying, and paste, which are capable of leaving utensils greasy and oily for which consumers prefer hand dishwashing over dishwashers. This is because they remain unconvinced that dishwashers are capable of effectively removing tough stains from cookware, crockery and cutlery.
Appliances and electronics specialists to remain dominant distribution channel
Indian consumers, especially when purchasing high-priced appliances such as dishwashers, prefer to experience such products firsthand and obtain advice from in-store experts before making a decision. This behaviour is set to support the ongoing dominance of appliances and electronics specialists as a distribution channel for dishwashers over forecast period.
Affordability and competition from domestic help to remain a challenge, but rising awareness can change consumer perception towards dishwashers
In India, dishwashers are largely perceived as a “luxury” household appliance rather than a necessity, largely due to higher price points, the lack of widespread awareness of its benefits, and easy availability of domestic help across both urban and rural areas for utensil cleaning and other household work. The relatively competitive costs of domestic help will influence future demand, reducing the propensity for many consumers to invest in a dishwasher over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in India - Category analysis
KEY DATA FINDINGS
Dishwashers remains a niche category in 2024
Easy access to domestic help and preference for hand dishwashing are major obstacles for category development
Increasing interest in smart dishwashers among affluent consumers
Cooking processes and concerns around electricity consumption to limit stronger penetration of dishwashers
Appliances and electronics specialists to remain dominant distribution channel
Affordability and competition from domestic help to remain a challenge, but rising awareness can change consumer perception towards dishwashers
Consumer Appliances in India - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashers research and analysis database.
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