PROSPECTS AND OPPORTUNITIES
Low household penetration allows room for new purchases
The low household penetration of dishwashers in Greece compared to other Western markets provides room for retail volume growth over the forecast period. As refurbishments are set to remain high and trends are favourable to creating larger kitchen spaces, the medium-to-long-term prospects for dishwashers are optimistic.
Established brands to strengthen their position
Disposable incomes are set to remain under pressure over the forecast period, resulting in consumers being more conservative in their spending. However, when it comes to major appliances, consumers are willing to spend more on trusted brands that offer advanced features and a longer replacement cycle.
Built-in to push the growth in the category
The growth in both new and replacement purchases is set to derive from the built-in format, at the expense of freestanding. Importantly, new construction designs support the installation of built-in dishwashers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Greece - Category analysis
KEY DATA FINDINGS
Busy lifestyles drive growth in demand
Trend towards large format dishwashers
Average unit price increase favours value over volume growth in 2024
Low household penetration allows room for new purchases
Established brands to strengthen their position
Built-in to push the growth in the category
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashers research and analysis database.
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