PROSPECTS AND OPPORTUNITIES
The demand for dishwashers is set to benefit from cultural change and innovative and hygiene-related features
Due to long-standing cultural beliefs, many Vietnamese consumers continue to prefer hand washing their dishes. This preference stems not only from the perception that dishwashers may not provide the same level of cleanliness as hand washing but also from traditional practices.
Sustainable features and marketing and promotions to win over consumers
When choosing dishwashers, consumers typically focus on their effectiveness, compared to hand washing, and the cost of monthly operation. As a result, they have high expectations in terms of energy-efficiency, water conservation, automatic dishwashing features and time-saving capabilities.
Omnichannel approach to gain momentum
Consumers in Vietnam continue to prefer physical observation of major appliances like dishwashers. They value in-person consultations with staff who can explain the technologies and features to help them choose a product that fits their budget and needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Vietnam - Category analysis
KEY DATA FINDINGS
Preference for hand dishwashing and budget concerns limit consumer interest in dishwashers
Players intensify the competitive landscape by widening the product offer
Specialist retailers expand coverage for dishwashers
The demand for dishwashers is set to benefit from cultural change and innovative and hygiene-related features
Sustainable features and marketing and promotions to win over consumers
Omnichannel approach to gain momentum
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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