PROSPECTS AND OPPORTUNITIES
Demand for dishwashers is likely to recover soon
Over the forecast period, the property industry will remain the key driver of demand for kitchens and, consequently, dishwashers in Austria. Many uncertainties remain, such as the European Central Bank's interest rate policy and Austria's general economic situation.
Amid lack of innovation, sustainability is expected to be key driver of growth
Dishwashers is expected to see little innovation during the forecast period. As a result, brands have fewer opportunities to differentiate themselves from the competition, leading to tougher price wars.
Brands in lower-price segments expected to have best growth potential
In the aggressively priced environment of dishwashers, traditional European quality brands like Siemens, Bosch and Miele are likely to continue losing some industry share to brands in the lower price segments over the forecast period. These include Beko and NABO, as well as private label brands such as Ikea and Media Markt’s OK.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Austria - Category analysis
KEY DATA FINDINGS
Dishwashers suffers in 2024 as fewer new kitchens are installed
Smaller formats attract limited consumer interest
Category leader focuses on energy efficiency
Demand for dishwashers is likely to recover soon
Amid lack of innovation, sustainability is expected to be key driver of growth
Brands in lower-price segments expected to have best growth potential
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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