COMPETITIVE LANDSCAPE
Established leaders lose ground to smaller brands
The top three players held a combined share of 64% in dishwashers in Austria in 2025. BSH Hausgeräte GmbH led the market with a 39% share, followed by Miele GesmbH with 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Austria - Category analysis
KEY DATA FINDINGS
Sustainability and efficiency power steady growth despite housing market
Slow economic recovery leads to recovering dishwasher demand
Sustainability, energy efficiency and financial savings are key demand for features in dishwasher
Efficiency in multi-functionality and compact design
Income growth and increases in relocation to positively impact dishwasher demand
EU regulations and eco-conscious consumers to further influence manufacturer tactics
“Right to Repair” directive will force manufacturers to focus on repairs over replace
Established leaders lose ground to smaller brands
Specialist retailers lead, e-commerce regains traction
Smart features boost sales value, but most consumers resist premium prices
Consumer Appliances in Austria - Industry Overview
Sustainability and multi-functionality aid market growth
Sustainability and smart features drive sales of major appliances
Sustainability drives innovation with energy-efficient appliances
Smart features become standard in high-end appliances
Heat pumps to see dynamic growth driven by eco-friendly climate control subsidies
Energy-efficient products and sustainability to drive consumer appliances growth
Established leaders remain dominant as smaller brands establish themselves
Specialist retailers lead consumer appliances sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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