PROSPECTS AND OPPORTUNITIES
Uncertain economic outlook to hamper volume sales
Consumer purchasing power in Morocco is unlikely to get better until at least 2026. Dishwasher volume sales will be damaged by the increasing strain on disposable income as both consumers and retailers struggle to offset the rising cost of electricity and transportation.
Retail volume growth to resume in later years
Volume growth is expected to pick up from 2027 onwards as middle to upper income consumers adapt to the higher cost of living and are willing to invest in new dishwasher appliances. Lower credit rates that were introduced in 2024 may also help to stimulate volume growth depending on consumer confidence.
Housing market to pick up mid-way through forecast period
Morocco’s housing market is expected to pick up mid-way through the forecast period. With consumers moving or buying new homes there is scope for new dishwasher purchases which will support volume growth over the latter part of the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Morocco - Category analysis
KEY DATA FINDINGS
Dishwashers struggle amid rising costs
Maintenance contracts are rolled out in 2024
High prices and lack of discounts hinders sales
Uncertain economic outlook to hamper volume sales
Retail volume growth to resume in later years
Housing market to pick up mid-way through forecast period
Consumer Appliances in Morocco - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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