PROSPECTS AND OPPORTUNITIES
Payment plans could improve access to dishwashers in Malaysia
There is a growing trend among Malaysians of waiting to purchase major appliances online during sales events on popular e-commerce marketplaces such as Shopee and Lazada when they can often enjoy extra discounts. In addition, these platforms are known for competitive pricing, easy return policies and reliable customer reviews that are often well received by young consumers looking for help in choosing which product to buy.
Bringing convenience to the home could be a key focus of marketing as players look to win over consumers
Popular brands with more competitive price tags, such as Toshiba, Midea, and Xiaomi, could help to make dishwashers more affordable. However, to push sales players will need to focus on promoting the benefits of keeping a dishwasher in the home, such as supporting dual-income families with their chores.
Innovation and table-top formats could be key to growth
While dishwashers have struggled to find an audience in Malaysia, new innovations could potentially help to shift local consumer attitudes and attract more buyers. Manufacturers will need to enhance their marketing strategies, emphasising the hygiene, sterilisation and convenience benefits of dishwashers, with such features becoming more valued in the post-pandemic period, appealing to high-income earners and health-conscious families.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Malaysia - Category analysis
KEY DATA FINDINGS
Electricity cost, the long-term concern for consumers
Increase in SST and energy prices adds further woes for dishwashers
Young consumers’ reliance on food deliveries/take-out and food preparation habits dampening category growth
Payment plans could improve access to dishwashers in Malaysia
Bringing convenience to the home could be a key focus of marketing as players look to win over consumers
Innovation and table-top formats could be key to growth
Consumer Appliances in Malaysia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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