There is a growing trend among Malaysians of waiting to purchase major appliances online during sales events on popular e-commerce marketplaces such as Shopee and Lazada when they can often enjoy extra discounts. In addition, these platforms are known for competitive pricing, easy return policies and reliable customer reviews that are often well received by young consumers looking for help in choosing which product to buy.
Popular brands with more competitive price tags, such as Toshiba, Midea, and Xiaomi, could help to make dishwashers more affordable. However, to push sales players will need to focus on promoting the benefits of keeping a dishwasher in the home, such as supporting dual-income families with their chores.
While dishwashers have struggled to find an audience in Malaysia, new innovations could potentially help to shift local consumer attitudes and attract more buyers. Manufacturers will need to enhance their marketing strategies, emphasising the hygiene, sterilisation and convenience benefits of dishwashers, with such features becoming more valued in the post-pandemic period, appealing to high-income earners and health-conscious families.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsThis report originates from Passport, our Dishwashers research and analysis database.
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