COMPETITIVE LANDSCAPE
High concentration, with a consumer preference for established brands
Dishwashers in Germany is relatively concentrated, with the top three players accounting for more than half of retail volume sales in 2025. In this year, BSH Hausgeräte GmbH (Siemens, Bosch, Neff, Constructa) led with a 38% volume share, followed at a distance by Bauknecht Hausgeräte GmbH (Bauknecht, Indesit, Whirlpool) and Electrolux Hausgeräte GmbH (AEG-Electrolux, Zanussi-Electrolux, Zanker), with 9% and 8% shares respectively.
Gorenje gains share by offering convenience at affordable prices
In 2025, brands that succeeded in increasing convenience and customisation for consumers and communicating this won share. Gorenje saw significant retail volume sales and share growth in 2025 due to offering the same convenience-enhancing features as top brands, but at a lower price.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Germany - Category analysis
KEY DATA FINDINGS
Affordability and convenience remain crucial strategies for success
Slow housing market and delayed major purchases
Sustainability and energy efficiency drive innovation
Bauknecht drives innovation with multifunctional and compact design
Volume sales expected to continue declining, but opportunities will remain
Sustainability and transparency will shape future buying decisions
Smart home integration to drive future sales
High concentration, with a consumer preference for established brands
Gorenje gains share by offering convenience at affordable prices
Home products specialists dominates, as most models are part of an integrated kitchen
Growth for retail e-commerce as exhibition hubs become popular
Consumer Appliances in Germany - Industry Overview
Low volume increase, while premiumisation and technology drive higher value growth
Premium features drive value growth despite muted volume increase
Smart and AI-powered consumer appliances increasingly favoured
Consumers seek multifunctional, compact products to save space and offer convenience
Premiumisation expected to drive growth
Dynamism for heat pumps due to energy efficiency and cost savings
Smart technologies and multifunctionality to shape the future
Leading manufacturers maintain strength through innovation and distribution
SharkNinja raises the competition, and opportunities remain
Appliances and electronics specialists leads offline sales with premium offerings
The rise of retail e-commerce and further prospects for omnichannel retailing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!