PROSPECTS AND OPPORTUNITIES
Revival of dishwashers depends on housing market, while connected homes offer growth potential
As the housing market in Germany is unlikely to recover quickly, demand for dishwashers is expected to continue to decline over the forecast period. However, despite the unstable housing market situation, dishwashers will remain an important appliance in German households, as washing dishes by hand is among the most unpopular chores for Germans.
Energy efficiency is the primary factor in consumers’ purchasing decisions
Local consumers are increasingly willing to invest in durable, energy-saving products to save money in the long term. Sustainability also plays a role in consumers carefully studying energy labels when purchasing dishwashers.
“Right to repair” is another factor to measure value of products
Energy efficiency is not the only concern when deciding which model of dishwasher to purchase – both in terms of sustainability and cost saving. Another trend that is increasingly gaining awareness is the “right to repair”.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Germany - Category analysis
KEY DATA FINDINGS
Post-pandemic purchase reluctance and static housing market negatively impact demand for dishwashers
Innovation and affordability are key drivers in the competitive landscape
Home product specialists dominates distribution due to high penetration of built-in dishwashers in local homes
Revival of dishwashers depends on housing market, while connected homes offer growth potential
Energy efficiency is the primary factor in consumers’ purchasing decisions
“Right to repair” is another factor to measure value of products
Consumer Appliances in Germany - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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