COMPETITIVE LANDSCAPE
Haier and Whirlpool maintain their lead through domestic production and brand loyalty
Dishwashers has a concentrated competitive landscape in the US, with the top two companies, Haier and Whirlpool, holding a combined volume share of 62% in 2025. Haier extended its lead, increasing its share from 29% in 2023 to 31% in 2025, while Whirlpool maintained second position, also with a share of 31% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in the US - Category analysis
KEY DATA FINDINGS
Sales of dishwashers decline for a second consecutive year
Volume sales decline amid economic uncertainty and poor housing market performance
Smart features gain ground as energy efficiency remains key
Compact and adaptable designs meet urbanisation needs
Growth expected to resume despite high penetration
Premium built-in dishwashers to lead recovery
Smart and AI-enhanced features to lead product innovation
Regulatory uncertainty increases
Haier and Whirlpool maintain their lead through domestic production and brand loyalty
Home products specialists and appliances and electronics specialists drive offline sales
Consumer Appliances in the US - Industry Overview
Economic pressures reshape consumer appliances in the US
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Continued demand for refrigeration appliances despite decline
Economic pressures and rising price sensitivity will reshape purchasing patterns
Consumers replace rather than repair appliances as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
Leading brands maintain positions through diversified portfolios
Emerging players and innovation drive market dynamics
E-commerce gains share as consumers prioritise convenience
Specialists appreciated for in-store advice
Small appliances thrive in e-commerce with diverse offerings
Multifunctionality and compact design drive innovation
Health and wellness focus influences product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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