COMPETITIVE LANDSCAPE
Samsung and LG maintain lead positions amid market shifts
SK Magic once held a dominant position in the Korean dishwasher market, but in recent years, Samsung and LG have expanded their share, reducing SK Magic’s share to about half that of Samsung and LG each by 2023. SK Magic decided to withdraw from the dishwasher category in 2024.
Strategic acquisitions and emerging trends
AtHome's Minix is increasing its presence in dishwashers. Minix is a brand known for transforming traditional large appliances into compact versions tailored for growing single- and two-person households.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in South Korea - Category analysis
KEY DATA FINDINGS
Rental models offer flexibility amid economic uncertainty
Slowdown in sales growth driven by economic uncertainty
Government rebate activates energy-efficient dishwashers
Sustainability and energy efficiency shape consumer preferences
Smart features and sustainability drive future growth
Built-in dishwashers to remain dominant, while mini dishwashers gain traction
Turning scepticism into trust in a growing market
Samsung and LG maintain lead positions amid market shifts
Strategic acquisitions and emerging trends
Builder merchants remain the largest channel despite e-commerce growth
Retail e-commerce sees increase in share in 2025
Voice controls and AI automation transform dishwasher efficiency
Consumer Appliances in South Korea - Industry Overview
Smart technologies and premiumisation lead market transformation
AI technology transforms appliances into proactive home management assistants
Samsung boosts sales with multi-functional appliances
Premium appliances blend luxury with cutting-edge technology
AI at the centre of smart home ecosystem
Appliance-as-a-service creates new revenue streams
Urban living drives demand for customisable high-end appliances
Samsung and LG maintain dominance through innovation
Robot vacuum surge fuels competition beyond South Korea’s leaders
Navien magic enters market with ambitious expansion plan
Influencers drive e-commerce growth in small appliances
Appliances and electronics specialists maintain strong offline presence
Social commerce emerges as a powerful e-commerce driver
AI Technology from LG Electronics reduces houshold burdens and enhances convenience
Premium robot vacuums integrate seamlessly into home interiors
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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