PROSPECTS AND OPPORTUNITIES
Emergence of e-commerce could present new growth opportunities for dishwashers
With the rise of e-commerce, new opportunities are opening up for the promotion and sale of dishwashers, with the rapid growth of this channel presented as an opportunity for the massification of these products. E-commerce has the advantage of being able to provide extensive information and display a large number of products, which could help consumers to become more familiar and knowledgeable about dishwashers and the benefits that they can offer.
Premiumisation could be seen in dishwashers as consumers look for higher quality products
A growing number of consumers in Colombia have demonstrated a willingness to pay more for products of a higher quality and which demonstrate added value features. This has been particularly true when it comes to major appliances with companies such as Electrolux and Samsung having developed products targeted towards a slightly more premium end of the market.
Convenience and energy efficiency likely to be key factors driving sales of dishwashers
The tradition of washing dishes by hand is deeply ingrained in Colombian culture, especially among older consumers who may not be familiar with dishwashers. The high initial cost and space requirements for dishwashers can be major obstacles for potential buyers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashers industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashers in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashers in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Dishwashers in Colombia - Category analysis
KEY DATA FINDINGS
Another tough year for dishwashers as sales continue to contract in 2024
Energy- and water-saving dishwashers can contribute to the growth of the category
Whirlpool continues to lead dishwashers in 2024 despite Electrolux gaining share
Emergence of e-commerce could present new growth opportunities for dishwashers
Premiumisation could be seen in dishwashers as consumers look for higher quality products
Convenience and energy efficiency likely to be key factors driving sales of dishwashers
Consumer Appliances in Colombia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Dishwashers
- Built-in Dishwashers
- Freestanding Dishwashers
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashers research and analysis database.
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