With the rise of e-commerce, new opportunities are opening up for the promotion and sale of dishwashers, with the rapid growth of this channel presented as an opportunity for the massification of these products. E-commerce has the advantage of being able to provide extensive information and display a large number of products, which could help consumers to become more familiar and knowledgeable about dishwashers and the benefits that they can offer.
A growing number of consumers in Colombia have demonstrated a willingness to pay more for products of a higher quality and which demonstrate added value features. This has been particularly true when it comes to major appliances with companies such as Electrolux and Samsung having developed products targeted towards a slightly more premium end of the market.
The tradition of washing dishes by hand is deeply ingrained in Colombian culture, especially among older consumers who may not be familiar with dishwashers. The high initial cost and space requirements for dishwashers can be major obstacles for potential buyers.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsThis report originates from Passport, our Dishwashers research and analysis database.
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