Breakfast cereals in Uzbekistan is poised to register another impressive performance in retail volume and current value growth terms in 2025. Increasingly busy lifestyles continue to reinforce the convenience appeal of these products, particularly among young adults and families with young children. They have also become more affordable to many consumers thanks to rising disposable incomes, the gradual easing of inflationary pressures and the widening offer in the mid-priced and economy segments

Sales of baked goods are seeing a stable performance in Bosnia and Herzegovina in 2025, with stronger value growth and low volume growth, reflecting the fact that prices remain high.

In 2025, breakfast cereals in Peru faced a more challenging growth environment as inflationary pressures and tighter household budgets encouraged many consumers to opt for cheaper breakfast alternatives such as bread with spreads, homemade drinks or traditional preparations purchased from street vendors and small foodservice outlets. Against this backdrop, overall category dynamism slowed, with value gains increasingly driven by price adjustments rather than strong volume expansion. Nonetheless,

In 2025, value sales of breakfast cereals in Egypt rose mainly due to increased prices resulting from higher raw material costs, supply chain disruptions, and government fuel price hikes. However, overall sales volumes declined as consumers adapted to reduced affordability. Consumers responded by opting for smaller, lower-priced packs, prioritising value and essential items amid economic pressures. Hot cereals emerged as the fastest-growing category, boosted by health trends, affordability, and

Breakfast cereals in Norway continued a cautious recovery in 2025, with value sales supported by gradually improving perceptions of the category and a clear shift towards products that better fit Norwegian health priorities and everyday routines. After the post-pandemic period, when many households moved back to more traditional breakfasts or home-prepared alternatives, the category has regained some ground thanks to cereals positioned around whole grains, oats, reduced sugar and cleaner ingredi

Value sales of breakfast cereals are achieving marginal positive growth in Canada in 2025, in a slight improvement compared to the previous year. Meanwhile, volume sales remain in a small negative slump, slightly down from the previous year.

Sales of breakfast cereals remain in a negative slump in Colombia in 2025, in both value and volume terms, albeit at less steep declines than seen in 2024. This sluggish performance is attributed to the fact that consumers are still showing price sensitivity and opting for cheaper alternatives and smaller pack sizes. However, the improvement on last year also indicates consumer spending power is gradually improving.

Breakfast cereals in Sweden faces maturity with limited volume sales over 2025. However, the combination of convenience, health benefits, and innovation is sustaining value growth. Consumption occasions are broadening to include snacking whilst muesli and granola benefits from a shift towards healthier options.

Breakfast cereal consumption picked up in 2025, driven by affordable private label options and the rising appeal of muesli and granola. Healthier living is shaping consumer preferences, although flavour and taste still remains important.

In 2025, breakfast cereals in Portugal delivered moderate value growth, supported by both rising costs and the gradual premiumisation of part of the offer, even as volume sales softened. Higher prices for raw materials and packaging, alongside broader production and logistics cost inflation, continued to push up unit prices across the category, and this inflationary backdrop was amplified by the launch of new, higher value-added products. Nestlé’s introduction of more premium-positioned lines su

Breakfast cereals maintained solid value growth in 2025, although volume growth was minimal. Overall, consumption continued to be affected by the high cost of living in 2025, with breakfast cereals ranked low in terms of priority.

In 2025, breakfast cereals continued to gain ground in Poland, with value growth driven by a combination of rising unit prices, shifting health expectations and an ongoing preference for convenient breakfast solutions. Consumers increasingly view breakfast cereals as a practical way to secure a quick, structured start to the day, while also paying closer attention to ingredient lists, sugar content and added nutritional benefits. Oat-based products and hot cereals benefited strongly from these s

Inflation was the main driver behind the dynamic value sales of breakfast cereals in 2025. Added to this, premiumisation is supporting value sales, with consumers attracted to healthier propositions. Brands are aligning themselves with sports and fitness brands and social causes to promote a healthy and active lifestyle.

Following consistent declines in the previous three years, breakfast cereals in Uruguay has seen retail volume and current value sales rebound into positive territory in 2025. Most consumers do not consider these items a basic necessity, hence the turnround has been underpinned by improvements in confidence and purchasing power brought about by the easing of inflationary pressures and other favourable macroeconomic indicators. The category’s return to growth has also been supported by reduced le

In 2025, value sales of breakfast cereals in Greece grew, driven by rising demand for muesli and granola, family cereals, and children’s breakfast cereals. However, flakes, hot cereals, and organic options recorded a decline. Health-conscious consumption influenced preferences, with wholegrain, sugar-free, and fortified cereals gaining popularity among vegans and parents prioritising children’s nutrition. Children’s breakfast cereals performed well due to its combination of taste, nutritional be

In the United Arab Emirates, breakfast cereals is seeing flat retail volume sales in 2025, with only marginal value growth, as health-conscious consumers shift from traditional RTE products towards hot cereals, muesli and granola featuring wholegrains, high fibre and lower sugar. Ongoing scrutiny of sugar and additives is eroding demand for conventional flakes and children’s cereals, prompting brand owners to focus on reformulation, functional benefits and fortification with fibre, protein, vita

Breakfast cereals in Slovakia reported a stable performance in 2025, despite the challenges of higher input costs and inflation. Heavy marketing investment by Nestlé Slovensko supports regular product developments, whilst private label continues to make inroads with Kaufland and Lidl both gaining value share over 2025.

Value sales of breakfast cereals in Ireland grew in 2025, supported by stable household penetration and health-focused innovation. Hot cereals drove the strongest growth due to its affordability, natural positioning, and alignment with consumers’ focus on digestive health. Companies invested in convenient formats and portable packs to meet busier lifestyles, while reformulated products with reduced sugar and added protein appealed to health-conscious shoppers.

Breakfast cereals in New Zealand continued to evolve in 2025 as consumers balanced tightening household budgets with rising expectations around nutrition, ingredient transparency and the suitability of packaged foods for everyday health. The category’s steady performance was underpinned by a gradual but pronounced shift toward products perceived as less processed, lower in sugar and better aligned with holistic wellness. Many households reconsidered the role of traditional cereals in their morni

While breakfast cereals in Israel is poised to record robust growth in current value sales in 2025, rising prices have continued to skew its performance in this regard. Price hikes are mainly attributable to the inflationary effects of the war against Hamas, which have been exacerbated by low levels of competition and the increase in VAT imposed in January. With elevated cost-of-living pressures still straining household budgets, the pace of expansion in retail volume terms has been considerably

Volume sales flat in 2025. Hot cereals registers highest value growth, largely due to its healthier positioning. Two local companies, that is Balti Veski and Tartu Mill, continue to lead the competitive landscape. Supermarkets and hypermarkets continue to dominate distribution, though discounter Lidl continues to steal value share.

Demand for breakfast cereals in Lithuania is being driven primarily by convenience and evolving health preferences. Consumers increasingly favour options such as muesli and granola, supported by brands highlighting functional benefits like high fibre, reduced sugar, and added protein. Single-serve cup formats are further boosting demand, offering portability and portion control. Children’s cereals is the fastest-growing category, despite persistent parental concerns over their high sugar content

Demand for breakfast cereals in Serbia is being impacted by busy urban lifestyles and demand for quick, convenient morning options. Traditional breakfasts are increasingly viewed as time-consuming, prompting consumers - particularly younger professionals and millennials - to choose ready-to-eat offerings. Muesli and granola is the fastest-growing category, thanks to its perception as nutritious, high-fibre, and lower-sugar option. Health trends are fuelling innovation, including plant-based, low

In 2025, breakfast cereals benefited from their convenience, being quick and easy breakfast options. With rising health consciousness, consumers are increasingly opting for better-for-you cereals, and manufacturers are expanding their offerings of natural, minimally processed cereals that are free from artificial additives.