PROSPECTS AND OPPORTUNITIES
Retail volume sales to remain flat, but on-the-go occasions can boost performance
Over the forecast period, the performance of breakfast cereals is expected to remain flat in retail volume terms due to the mixed performance across different types. Hot cereals and muesli and granola are anticipated to record the most dynamic growth, benefiting from consumers' perception of these products as healthier and of higher nutritional value.
Indulgence and health to influence category’s future growth
The demand for healthier food options is set to surge as consumers become increasingly aware of the negative health impacts of ultra-processed foods (UPFs). This growing awareness highlights the necessity for players to invest in products that comply with HFSS (High Fat, Sugar, and Salt) regulations.
Players heavily invest in sustainability claims
The wheat shortages of previous years have shed specific light on the challenges of the global supply chain. As a result, players are investing in communicating their sustainability commitments.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in United Kingdom?
- Which are the leading brands in Breakfast Cereals in United Kingdom?
- How are products distributed in Breakfast Cereals in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in the United Kingdom - Category analysis
KEY DATA FINDINGS
Cost increases slow yet volume sales suffer due to higher cost of living
HFSS regulation drives innovation towards healthier variants
Quaker and Fuel outperform category growth and gain share
Retail volume sales to remain flat, but on-the-go occasions can boost performance
Indulgence and health to influence category’s future growth
Players heavily invest in sustainability claims
Staple Foods in the United Kingdom - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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