COMPETITIVE LANDSCAPE
Alimentos Jacks de Centro América celebrates its 61st anniversary
The local company Alimentos Jacks de Centroamerica SA is celebrating its 61st anniversary in 2025. Ranked second in breakfast cereals after the giant Kellogg Costa Rica SRL, Alimentos Jacks offers a variety of cereals in Costa Rica under the Jack's brand, including Naranitas, Poffis, Roditas, Chokos, Cris Crispis, Trijuelas with honey, and Fusión Mix Poffis Chokos.
Offering affordable cereal options drives strong growth of Alimentos Jacks in 2025
Alimentos Jacks de Centroamérica SA is the most dynamic company in breakfast cereals in 2025. It packages its cereals in bags, making them more affordable and accessible to price-sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Costa Rica?
- Which are the leading brands in Breakfast Cereals in Costa Rica?
- How are products distributed in Breakfast Cereals in Costa Rica?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Costa Rica?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Costa Rica - Category analysis
KEY DATA FINDINGS
Waning demand as consumers switch to alternative products
Breakfast cereals are seeking to regain their appeal
Muesli and granola are capturing consumer attention
Expansion of convenient and creative packaging options could drive growth
Simpler ingredients expected in the better-for-you space
Functional ingredients could attract consumers
Alimentos Jacks de Centro América celebrates its 61st anniversary
Offering affordable cereal options drives strong growth of Alimentos Jacks in 2025
Supermarkets offer a wide variety of imported and local breakfast cereals
Expansion of e-commerce
Staple Foods in Costa Rica - Industry Overview
With budgets stretched, consumers remain highly price conscious
KEY DATA FINDINGS
Consumer Price Index (IPC) shows a decline in prices for several categories
Impact of declining tourism and contraband
Health and wellness driving demand for better-for-you products
Influence of social media and convenience
Increased interest in healthy and functional foods
Global flavours to gain traction
Rising influence of social media
Consumers appreciate the freshness of artisanal products
Cía Numar SA benefits from its widely recognised and trusted brands
Supermarkets lead, offering a wide product range, lower prices and convenience
Convenient e-commerce’s penetration continues to grow
Low prices attract
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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