PROSPECTS AND OPPORTUNITIES
Hot cereals tipped as a subcategory to watch over the forecast period
Hot cereals is tipped as a subcategory to watch over the forecast period. Hot cereals is still a relative niche within breakfast cereals, although growth is being seen thanks to strong innovation and new launches.
Children’s cereals see celebrity affiliations and healthier profiles
Products launched in limited editions are expected to be a constant in the area of children's breakfast cereals and other RTE cereals. Companies often launch limited edition products in collaboration with famous personalities or brands to attract the curiosity of consumers, especially those with a younger target audience who are often more attracted by the packaging than the product itself.
Ongoing growth expected, with a strong sustainability focus
In general, the consumption of breakfast cereals is expected to grow over the forecast period. Many Italian consumers are expected to continue eating breakfast at home and are likely to prefer healthy foods which are high in fibre and protein, and low in sugar.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Italy?
- Which are the leading brands in Breakfast Cereals in Italy?
- How are products distributed in Breakfast Cereals in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Italy - Category analysis
KEY DATA FINDINGS
The revival of at-home breakfasts supports positive volume sales
Muesli and granola benefit from health and wellbeing trends
Kellogg maintains its lead, thanks to strength of its brands and its community outreach programmes
Hot cereals tipped as a subcategory to watch over the forecast period
Children’s cereals see celebrity affiliations and healthier profiles
Ongoing growth expected, with a strong sustainability focus
Staple Foods in Italy - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!