PROSPECTS AND OPPORTUNITIES
Other RTE cereals set to record weakest performance
Other RTE cereals is expected to record the weakest performance in retail volume terms within breakfast cereals over the forecast period. Local consumers are likely to continue shifting towards percevied healthier alternatives, such as muesli and granola, with the latter predicted to record the most dynamic growth in the short term.
Children’s breakfast cereals offers growth potential despite decline in population aged 0-14 years
Despite the expected decline in Mexico’s demographic of people aged 0-14 years over the forecast period, in line with the ongoing contraction in the birth rate per 1,000 population, retail volume sales of children’s breakfast cereals are anticipated to continue growing. Indulgence and immediate satisfaction will continue to play key roles in the positive performance, with many adults shifting from flakes and other RTE cereals to children’s breakfast cereals in the short term.
Private label likely to gain further ground over forecast period
Despite private label still being a niche within breakfast cereals, it is gradually gaining share, driven by new developments and improvements in the portfolios of leading retailers. This positive expansion is expected to continue over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Mexico?
- Which are the leading brands in Breakfast Cereals in Mexico?
- How are products distributed in Breakfast Cereals in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Mexico - Category analysis
KEY DATA FINDINGS
Promotions and discounts boost retail volume sales
Both indulgence and healthy preferences negatively impact flakes
Multinational Kellogg retains dominance of breakfast cereals
Other RTE cereals set to record weakest performance
Children’s breakfast cereals offers growth potential despite decline in population aged 0-14 years
Private label likely to gain further ground over forecast period
Staple Foods in Mexico - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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