COMPETITIVE LANDSCAPE
Kellogg de México SA de CV leads with extensive brand portfolio
Multinational Kellogg de México SA de CV continues to lead breakfast cereals in Mexico during 2025, maintaining a clear advantage over its nearest competitor, Nestlé México SA de CV. Kellogg de México holds a strong position thanks to its extensive portfolio of well-known brands, including Zucaritas, Choco Crispies, Corn Flakes, and Froot Loops, among others.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Mexico?
- Which are the leading brands in Breakfast Cereals in Mexico?
- How are products distributed in Breakfast Cereals in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Mexico - Category analysis
KEY DATA FINDINGS
Challenging trading period for breakfast cereals
Lower purchasing power hampers demand for breakfast cereals
Indulgence and health appeal spurs growth in some categories
Innovation will bring higher value products to market
Rising demand for products made with simple, natural and nutritious ingredients
Private label to remain a niche in breakfast cereals
Kellogg de México SA de CV leads with extensive brand portfolio
Modern channel leads with heavy promotional focus
Discounters and retail e-commerce are gaining traction
Staple Foods in Mexico - Industry Overview
Stable performance as consumer rely more on staple foods
KEY DATA FINDINGS
Economic strife shapes category performance
Growing scrutiny of processed foods drives emphasis on more natural ingredients
Household dependency on staples to remain strong amid economic uncertainty
Expansion of modern retailers will raise visibility of staples
Fragmented landscape is led by Grupo Bimbo SAB de CV
Toyo Suisan Kaisha Ltd is most dynamic player
Small local grocers enjoy a prominent position
Modern grocery channels are gaining traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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