PROSPECTS AND OPPORTUNITIES
Health and indulgence likely to remain the key focus on new product development in breakfast cereals
The focus on indulgence and health are expected to remain key trends shaping and influencing the growth and development of breakfast cereals over the forecast period. On one hand, consumers are increasingly seeking products that benefit health, while on the other hand many consumers continue to turn to these products as a form of affordable food escapism.
Children’s breakfast cereals set for flat growth as the category faces new challenges and opportunities
Sales of children's breakfast cereals are likely to stagnate in retail volume terms over the forecast period. On one hand, sales should benefit from the increasing number of digital nomads moving to Spain with children, which should help compensate for Spain’s declining birth rate.
Tourism should help boost foodservice sales
Foodservice sales are expected to see more dynamic volume growth than retail sales, albeit from a significantly lower base. This growth projection is based on an anticipated increase in tourism along with an increase in the number of people visiting restaurants and cafés for breakfast.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Spain?
- Which are the leading brands in Breakfast Cereals in Spain?
- How are products distributed in Breakfast Cereals in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Spain - Category analysis
KEY DATA FINDINGS
Hot cereals winning over health conscious consumers but lack of innovation limits demand
Muesli and granola thriving as healthier options hit the market and new players add variety
Private label the big winner as households feel the pinch but leading players regain ground in children’s breakfast cereals
Health and indulgence likely to remain the key focus on new product development in breakfast cereals
Children’s breakfast cereals set for flat growth as the category faces new challenges and opportunities
Tourism should help boost foodservice sales
Staple Foods in Spain - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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