COMPETITIVE LANDSCAPE
Kellog leads amid intensifying competition from private label
Kellogg España remains the leading company in the breakfast cereals category in Spain, despite growing competition from private label players that continue to expand their assortments and offer competitive pricing. Price stabilisation has also helped reinforce Kellogg’s position, as consumers show renewed loyalty to established brands.
La Newyorkina benefits from premium positioning in muesli and granola
La Newyorkina continues to expand at double-digit rates, with a stronger focus on international growth - particularly in Greece, Qatar and the UAE. The company specialises in muesli and granola within the premium segment, with a focus on natural ingredients and exclusive flavours (B-Corp certification).
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Spain?
- Which are the leading brands in Breakfast Cereals in Spain?
- How are products distributed in Breakfast Cereals in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Spain - Category analysis
KEY DATA FINDINGS
Healthy and value-added products gain share
Health trends, tourism and product innovation shape performance of breakfast cereals in Spain
Health and versatility drive growth in hot cereals, muesli and granola
Maturity means stagnant volume growth for breakfast cereals
Functional innovation targets gut health and protein demand
Digital-first strategies help smaller players build brand loyalty
Kellog leads amid intensifying competition from private label
La Newyorkina benefits from premium positioning in muesli and granola
Supermarkets dominates distribution
Warehouse clubs leads growth, propelled by rise of Costco
Staple Foods in Spain - Industry Overview
Maturity counterbalanced by population growth and rise in tourism
KEY DATA FINDINGS
Tourism recovery and premiumisation support value growth amid cost pressures
Frozen fruit leads growth as convenience and versatility drive demand
Natural ingredients and high-protein innovation shape product development
Health focus and flexitarian diets to influence future consumption patterns
Convenience, cultural diversity and targeted innovation will drive growth
Private label leadership and omnichannel expansion to shape future retail dynamics
Mercadona leads through private label Hacendado
La Cuerva sees rapid growth in frozen fruit
Proximity formats and discounters strengthen competition in retail
E-commerce and quick commerce expand as consumers embrace hybrid shopping
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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