PROSPECTS AND OPPORTUNITIES
Breakfast Cereals will lead innovation within staple foods
The retail market for breakfast cereals in Saudi Arabia is positioned for continued growth over the forecast period, with expected increases in both volume and value (at constant 2024 prices). This expansion will be fuelled by a wave of new product offerings as manufacturers test new flavours, formats, and targeted marketing strategies.
Shift towards health-focused and personalised offerings
Throughout the forecast period, breakfast cereal manufacturers in Saudi Arabia are set to place an increasing emphasis on the health benefits of their products. Leading brands like Nestlé and Kellogg’s are setting the pace, promoting nutritional advantages such as high fibre, reduced sugar, and added vitamins and minerals to attract the Kingdom’s growing base of health-conscious consumers.
Private label showing strong promise thanks to competitive prices and an expanding range of options
While private label only has a small share in breakfast cereals, it is starting to gain popularity. This is mainly due to the impact of price rises that have been seen across packaged food which has made consumers more cautious in their shopping habits.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Saudi Arabia?
- Which are the leading brands in Breakfast Cereals in Saudi Arabia?
- How are products distributed in Breakfast Cereals in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Breakfast Cereals see continued growth, amid shifts in consumer preferences
Health and wellness trends shape the market
Private labels grow in popularity, due to their affordability
Breakfast Cereals will lead innovation within staple foods
Shift towards health-focused and personalised offerings
Private label showing strong promise thanks to competitive prices and an expanding range of options
Staple Foods in Saudi Arabia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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