COMPETITIVE LANDSCAPE
Quaker leads with tried and tested oats
The Quaker Oats Co remains the leading company in breakfast cereals in 2025. The company’s leadership reflects Quaker’s strength in hot cereals, where oats play a key role in the morning routines of many adults and children in Saudi Arabia.
Kellanova sees strong growth with familiar and popular brand portfolio
Kellanova has been the most dynamic company within breakfast cereals in 2025. Its growth momentum stems from its broad and well-known brand portfolio which has a strong presence in flakes, children’s breakfast cereals, and muesli and granola.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Saudi Arabia?
- Which are the leading brands in Breakfast Cereals in Saudi Arabia?
- How are products distributed in Breakfast Cereals in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Breakfast cereals remain a key feature of Saudi morning routines
Sales rise thanks to the convenience of breakfast cereals in busy morning routines
Hot cereals thriving thanks to new product development and their healthy image
Steady growth predicted for breakfast cereals fuelled by hot cereals and flakes
Health and wellness, simpler recipes and cleaner labels
Better planning should mean less waste
Quaker leads with tried and tested oats
Kellanova sees strong growth with familiar and popular brand portfolio
Supermarkets lead thanks to a broad offer and frequent promotions
E-commerce provides a convenient solution for reorders
Staple Foods in Saudi Arabia - Industry Overview
Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
Sales see steady growth with little change in consumer purchasing behaviour
Value remains the key consideration in many purchasing decisions
Saudisation policy favouring local production
Key staples will remain at the heart of the market
Competition set to intensify as the market evolves
Distribution landscape shifting towards an omnichannel approach
Artisanal baked goods lead the market
Competition remains lively as players invest in production improvements and marketing
Supermarkets and hypermarkets dominate sales
Discounters and e-commerce carving out a share in the market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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