COMPETITIVE LANDSCAPE
Kellogg’s reasserts brand image in face of threat from private label
Kellogg Produits Alimentaires SA is set to be the leading company in breakfast cereals in 2025. The player offers a wide range of brands and sub-brands in the sector, with leading sub-brands under the Kellogg’s name including Corn Flakes, Special K, Smacks, and Tresor.
Olga benefits from rising sales amongst health conscious adults, while private labels expand strongly
Olga SAS is set to be amongst the most dynamic players in breakfast cereals in 2025. The company owns the Grillon D’Or hot cereal brand, which is benefiting from the rising demand for hot cereals amongst health conscious adult consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in France?
- Which are the leading brands in Breakfast Cereals in France?
- How are products distributed in Breakfast Cereals in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in France - Category analysis
KEY DATA FINDINGS
Natural products prove most successful
Expansion of private label exerts downward pressure on prices amid little change in levels of consumption
Health and wellness the key influence
Many products seen as highly processed by increasingly health conscious consumers
Growing emphasis on fibre content
Organic products continue to thrive in breakfast cereals
Kellogg’s reasserts brand image in face of threat from private label
Olga benefits from rising sales amongst health conscious adults, while private labels expand strongly
Hypermarkets and supermarkets remain key, but e-commerce growing
Consumers increasingly appreciating the convenience of small local grocers
Staple Foods in France - Industry Overview
Stabilising prices boost demand but soften current value growth
KEY DATA FINDINGS
Growing influence of health and wellness trend
Increasing emphasis on natural products and sustainability
Health consciousness and innovation to influence category development
Rise in environmental concerns
Growing interest in international culinary traditions amongst younger consumers
Retailers hold leading positions
Shift in meat consumption
Bakeries underpin strength of food/drink/tobacco specialists
Shifts in competitive landscape of retailing
Continued e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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