COMPETITIVE LANDSCAPE
Nestlé Hungária Kft increases its lead while local players focus on innovation
Nestlé Hungária Kft remained the leading company in breakfast cereals in 2025, expanding its share through its broad and well-established portfolio, including Nesquik, Fitness, Nestlé Corn Flakes, Nestlé Granola and Cini Minis. Its strong positioning across children’s cereals, family cereals, flakes, muesli and granola continues to secure widespread household penetration.
Lidl emerges as the most dynamic performer through strong private label expansion
Lidl Magyarország Kereskedelmi Bt was the most dynamic company in the breakfast cereals category in Hungary in 2025, increasing its share while recording strong value growth. The retailer’s success is largely driven by the strength of its private label portfolio, with Lidl now the best-selling breakfast cereal brand in Hungary.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Hungary?
- Which are the leading brands in Breakfast Cereals in Hungary?
- How are products distributed in Breakfast Cereals in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Hungary - Category analysis
KEY DATA FINDINGS
Functional innovation and convenience drive steady growth in breakfast cereals
Health, convenience and functional benefits support steady growth in breakfast cereals
Demand for convenience drives the strong performance of RTE cereals in 2025
Breakfast cereal sales are expected to rise as functional innovation and convenience sustain consumer interest
Sustainability and digital access will shape the future of breakfast cereals in Hungary
Health and wellness are expected to drive innovation as functional cereals gain traction
Nestlé Hungária Kft increases its lead while local players focus on innovation
Lidl emerges as the most dynamic performer through strong private label expansion
Supermarkets remains the leading channel despite ongoing share erosion
Retail e-commerce records momentum but breakfast cereals remain a secondary basket item
Staple Foods in Hungary - Industry Overview
Price pressure and changing consumer habits influence staple foods in 2025
KEY DATA FINDINGS
Stagnant sales of staple foods amid macroeconomic pressures in 2025
Demographic shifts and health trends shape the consumption of staple foods
Convenience and sustainability impact the performance of staple foods in Hungary
Rising unit prices and changing consumer habits are set to drive value growth in staple foods
Health focused, functional products are expected to gain traction in Hungary
The integration of digital and physical channels is set to shape the future of staple foods
COMPETITIVE LANDSCAPE
Pick Szeged Zrt strengths its lead through strong sales of processed meat and seafood
Nádudvari Élelmiszer Kft drives dynamism as private label quality rises in staple foods
Discounters strengths its lead through a broad assortments and appealing price points
Retail e-commerce and hybrid stores drive dynamic growth in Hungary’s staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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