PROSPECTS AND OPPORTUNITIES
Steady growth in volume sales projected but breakfast cereals will remain a niche area
Breakfast cereals is expected to see retail volume sales return to positive territory in 2025, and then register steady growth in this regard over the remainder of the forecast period. Beyond the likelihood that inflationary pressures will continue to recede in the short-to-medium term, demand should be buoyed by the further expansion of Cameroon’s middle class and rising appreciation for the convenience of these products.
Children’s breakfast cereals likely to be among the better performing categories
Children’s breakfast cereals is predicted to record robust growth in retail volume sales throughout the forecast period. Demographic trends favour the category, in that birth rates in Cameroon remain quite high and an estimated 42% of the population is aged under 14 years old.
Breakfast cereals could offer good growth prospects for local producers
While the dominance of multinationals is unlikely to be challenged, breakfast cereals could offer decent growth opportunities for local manufacturers over the forecast period. Essential raw materials are readily available, as Cameroon produces significant quantities of maize, seed oils, cocoa and sugar annually.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Cameroon?
- Which are the leading brands in Breakfast Cereals in Cameroon?
- How are products distributed in Breakfast Cereals in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Cameroon - Category analysis
KEY DATA FINDINGS
Rising prices weaken overall demand for breakfast cereals
Flakes is the strongest performer in retail volume growth terms
Private label penetration increases as inflationary pressures continue to bite
Steady growth in volume sales projected but breakfast cereals will remain a niche area
Children’s breakfast cereals likely to be among the better performing categories
Breakfast cereals could offer good growth prospects for local producers
Staple Foods in Cameroon - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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