PROSPECTS AND OPPORTUNITIES
Economic and price challenges constrain growth prospects
Breakfast cereals are projected to witness modest growth over the forecast period, primarily due to their positioning as relatively expensive indulgence products. Declining disposable incomes are expected to dampen demand further, as Moroccan consumers continue to prioritise staple commodities over non-essential items.
Distribution and marketing remain key growth barriers
The limited availability of breakfast cereals in modern retail outlets and their near absence in independent grocery stores will continue to constrain sales over the forecast period. Without significant investment in expanding distribution networks or robust advertising campaigns, the mass consumer base is unlikely to become familiar with these products.
Children’s breakfast cereals and muesli set to outperform
Within the breakfast cereals category, children’s breakfast cereals and muesli are expected to continue performing better than other subcategories such as flakes and hot cereals. Children’s cereals are poised to maintain their popularity due to their appeal to younger demographics, reinforced by marketing strategies and product innovations that align with family-oriented consumption patterns.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Morocco?
- Which are the leading brands in Breakfast Cereals in Morocco?
- How are products distributed in Breakfast Cereals in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Morocco - Category analysis
KEY DATA FINDINGS
Economic constraints and limited availability dampen demand for breakfast cereals
Children’s breakfast cereals gain traction amid challenges
Local production spurs competitive growth
Economic and price challenges constrain growth prospects
Distribution and marketing remain key growth barriers
Children’s breakfast cereals and muesli set to outperform
Staple Foods in Morocco - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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