COMPETITIVE LANDSCAPE
Nestlé maintains leadership thanks to strong brand image, robust distribution network, and health and wellness innovations
Nestlé Adriatic BH doo maintains its strong leadership of breakfast cereals, offering a wide range of products under its namesake Nestlé brand, alongside Nesquik, Nestlé Musli, and Fitness, which have strong brand recognition and wide availability. Nestlé also offers gluten-free cereals, reinforcing its position in the growing health and wellness arena, by catering to consumers seeking cleaner labels and dietary-specific options.
Viola brand benefits from focus on healthy muesli and granola
Encian doo, with its Viola brand, meanwhile, is showing the strongest company growth in breakfast cereals, driven by the rising health trends whereby consumers are increasingly seeking wholesome, less processed, options with natural ingredients. Viola’s focus on muesli and granola positions it in line with this shift, appealing to consumers looking for cereals that combine convenience with perceived nutritional benefits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Bosnia and Herzegovina?
- Which are the leading brands in Breakfast Cereals in Bosnia and Herzegovina?
- How are products distributed in Breakfast Cereals in Bosnia and Herzegovina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Positive sales continue, with low and stable volume and high prices supporting value growth
Baseline demand continues despite high prices, with health and wellness trends playing a part
Hot cereals benefits from wholesome image and convenience
Ongoing positive sales supported by healthy options in breakfast cereals alongside high prices
Health and wellness trends will be key in new product developments
Sustainability gains importance as packaging policies lead the way
Nestlé maintains leadership thanks to strong brand image, robust distribution network, and health and wellness innovations
Viola brand benefits from focus on healthy muesli and granola
Small local grocers remains the leading channel, with supermarkets in hot pursuit
Retail e-commerce continues overall growth trend from a low base
Staple Foods in Bosnia and Herzegovina - Industry Overview
Positive sales continue, with value supported by high prices and volume meeting baseline demand
KEY DATA FINDINGS
Essential nature of products in staple foods supports ongoing demand
Health and wellness trends continue to influence product innovations and purchasing behaviours
Various sustainability trends noted in staple foods
Ongoing positive sales supported by baseline demand and elevated prices
A dual focus on health and wellness and cost efficiency expected
Costs remain under pressure and government price controls remain
Artisanal producers lead staple foods, thanks to cultural relevance of fresh bread and pastries
Zlatiborac shows strongest growth thanks to premium processed meat and innovative packaging solutions
Small local grocers remains the leading channel, albeit with supermarkets in hot pursuit
Retail e-commerce sees strong growth from a low base
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!