PROSPECTS AND OPPORTUNITIES
Ongoing retail growth is expected to be driven by nutrition and convenience
Breakfast cereals is projected to record positive retail value and volume sales growth over the forecast period. This growth will largely be driven by increasing consumer expenditure on health and wellness products, as more Swiss consumers seek nutritious and convenient breakfast options that align with their wellness goals.
Brands will focus on expanding consumption occasions to drive ongoing growth
To sustain interest in a category threatened by changing consumer habits, breakfast cereal manufacturers are expected to employ various innovative strategies over the forecast period. One key approach will be expanding consumption occasions by promoting cereals as convenient options for dinner, on-the-go snacking, and even social gatherings.
Health trends and limited innovation opportunities are ongoing threats to breakfast cereal
Breakfast cereals face several key threats that could challenge the category's growth over the forecast period. Firstly, it is a relatively mature category, and the potential for significant innovation remains limited.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Switzerland?
- Which are the leading brands in Breakfast Cereals in Switzerland?
- How are products distributed in Breakfast Cereals in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Switzerland - Category analysis
KEY DATA FINDINGS
Nutritional benefits and health-focused ingredients support ongoing growth in breakfast cereals
Health benefits and convenience aid strong growth for muesli and granola
Innovations focus on added health benefits to align with rising wellness trends
Ongoing retail growth is expected to be driven by nutrition and convenience
Brands will focus on expanding consumption occasions to drive ongoing growth
Health trends and limited innovation opportunities are ongoing threats to breakfast cereal
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DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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