PROSPECTS AND OPPORTUNITIES
Continual focus on health and nutrition to drive product development
As consumer demand for healthier and more nutritious breakfast options continues to grow, brands of breakfast cereals are expected to increasingly focus on developing new products that cater for these evolving preferences over the forecast period. Manufacturers are formulating cereals with higher fibre, whole grains, and protein content, while reducing added sugars and artificial additives.
Greater localisation efforts to incorporate traditional Chinese ingredients
The localisation trend is also set to emerge more strongly within breakfast cereals over the forecast period, with formulations likely to increasingly focus on incorporating traditional Chinese ingredients. For example, leading breakfast cereal brand, Quaker (PepsiCo Inc), has developed a robust localisation strategy to ensure that its global brand resonates effectively with consumers in other markets.
Rise of sustainable grocery concept in Hong Kong
Health and wellness specialist retailers are expected to gain increasing popularity over the forecast period. The target audience will be health-conscious consumers who are seeking nutritious and premium-quality breakfast cereals, while considering their environmental impact on society.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Hong Kong, China?
- Which are the leading brands in Breakfast Cereals in Hong Kong, China?
- How are products distributed in Breakfast Cereals in Hong Kong, China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Overall retail volume growth remains flat as local consumption shifts outbound
New entries focus on innovative breakfast cereals for indulgence
Expanding options of private label breakfast cereals
Continual focus on health and nutrition to drive product development
Greater localisation efforts to incorporate traditional Chinese ingredients
Rise of sustainable grocery concept in Hong Kong
Staple Foods in Hong Kong, China - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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