COMPETITIVE LANDSCAPE
Nestlé del Uruguay SA remains the leading player in breakfast cereals
Nestlé del Uruguay SA has remained the clear leader in breakfast cereals in value terms in 2025 thanks to the combined strength of its Nesquik, Trix, Nesfit and Zucosos brands. All four brands enjoy intensive advertising support and wide distribution, particularly through modern grocery retailers channels such as supermarkets.
Soldo Hnos SA is the best performing company
Domestic manufacturer Soldo Hnos SA looks set to register the fastest value growth rate and the largest overall share gain within breakfast cereals in 2025. The company’s Río de la Plata brand is increasingly winning over Uruguayans thanks to its reputation for offering high quality products at competitive prices and a well-diversified range that includes both healthier varieties and more indulgent options.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Uruguay?
- Which are the leading brands in Breakfast Cereals in Uruguay?
- How are products distributed in Breakfast Cereals in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Uruguay - Category analysis
KEY DATA FINDINGS
Retail volume and current value sales return to growth in 2025
Rising health-consciousness continues to favour muesli and granola
Flakes is the weakest performer in retail volume growth terms
Breakfast cereals consumption set to rise steadily
Muesli and granola expected to remain the fastest growing category
Health concerns will continue to be a focal point for innovation
Nestlé del Uruguay SA remains the leading player in breakfast cereals
Soldo Hnos SA is the best performing company
Supermarkets still the most important distribution channel
Penetration of e-commerce increases in 2025
Staple Foods in Uruguay - Industry Overview
Current value growth dips while retail volume sales decline slightly
KEY DATA FINDINGS
Reduction in cross-border shopping continues to buoy demand
Uruguayans show growing preference for healthier staple foods
Outlook for staple foods is generally positive
Private label lines set to continue gaining ground
Soldo Hnos SA and Pontyn SA remain the top two players in staple foods
Leopoldo Gross & Asoc SA is the most dynamic company in value growth terms
Food/drink/tobacco specialists remains the leading distribution channel
Penetration of e-commerce continues to rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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