PROSPECTS AND OPPORTUNITIES
Significant decrease in cross-border shopping benefits players
Over the forecast period, cross-border shopping is expected to decline after reaching high levels during the last years of the review period. At the end of 2023, the newly elected president Javier Milei devaluate the Argentinian peso, which had the impact of increasing prices and thus reducing significantly the price gap between Argentina and Uruguay,.
Private label gains value share
Private label gained significant value share over the review period, and will make further gains over the forecast period. Leading retailers will focus on expanding their portfolios.
Continuing focus on health credentials
The labelling laws are having the required effect on and pushing consumers to make healthier choices. This will continue over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Uruguay?
- Which are the leading brands in Breakfast Cereals in Uruguay?
- How are products distributed in Breakfast Cereals in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Uruguay - Category analysis
KEY DATA FINDINGS
Significant volume decline in 2024, arising from labelling laws
Double-digit percentage volume decline for muesli and granola
Multinationals continue to lead
Significant decrease in cross-border shopping benefits players
Private label gains value share
Continuing focus on health credentials
Staple Foods in Uruguay - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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