COMPETITIVE LANDSCAPE
Leading Nestlé offers popular children’s brands
Nestlé Baltics UAB holds a strong position in Latvia’s breakfast cereals category in 2025, largely driven by its presence in RTE cereals. Sweet products under brands such as Cheerios, Cini Minis, and Nesquik are particularly popular among children, while the company also offers healthier options through its Fitness product line.
Cerera Foods’ cereals attract cost-conscious consumers
Cerera Foods UAB is the best performing player in the market in the year, catering to the economy segment. Its affordable RTE cereals, including basic cornflakes and budget-friendly sweet varieties, resonate well with cost-conscious consumers, contributing to strong expansion in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Latvia?
- Which are the leading brands in Breakfast Cereals in Latvia?
- How are products distributed in Breakfast Cereals in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Latvia - Category analysis
KEY DATA FINDINGS
Breakfast cereals struggle to gain a firmer foothold
Breakfast cereals continues to struggle in 2025
Traditional breakfast options maintain their competitive edge
Challenge of low tradition of RTE cereal consumption in the country
Consumers continue to favour sweet products despite growing health awareness
Leading Nestlé offers popular children’s brands
Cerera Foods’ cereals attract cost-conscious consumers
Wide product selection ensures supermarkets maintain their lead
Latvian consumers prefer to visit nearby stores than shop online
Lidl’s ongoing expansion supports strong growth of discounters
Staple Foods in Latvia - Industry Overview
Limited expansion but steady demand for core products
KEY DATA FINDINGS
Impact of a cold summer
Price is key
Consumers seek products that offer both taste and freshness
Mature market with little room for growth
Private label expansion
Better future for barbecue-related products
Forevers leads a highly fragmented market
Nord-Exim benefits from the rising demand for affordable and quick meal options
Rapid growth of private label
Leading convenience stores offer a broad selection of products
Discounters appeal amid ongoing economic uncertainty
E-commerce continues to expand in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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