PROSPECTS AND OPPORTUNITIES
Retail volume struggles despite players’ focus on added-value
Growing consumer awareness of processed foods is leading to increased demand for nutritional ingredients that support healthy diets. This shift is reshaping consumer perceptions of the breakfast cereal landscape.
Health claims and convenient packaging continue to maintain consumer interest
Across the forecast period, variety and health benefits will be key ways for breakfast cereal players to stand out on the landscape. Product formats will play a vital role in catering to consumers’ changing lifestyles and budget considerations.
Sanitarium consolidates its offerings to align with consumer demands
Sanitarium has announced that by mid-2025, it will cease production of most of its well-known breakfast cereals, opting instead to concentrate on its best-performing brands, Weet-Bix and Up&Go. This decision directly responds to the declining volume of demand in the breakfast cereals category, prompting the company to implement new strategies that align with changing consumer behaviours.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in New Zealand?
- Which are the leading brands in Breakfast Cereals in New Zealand?
- How are products distributed in Breakfast Cereals in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in New Zealand - Category analysis
KEY DATA FINDINGS
Players launch multiple pack sizes to boost sales among cost-conscious consumers
Convenient on-the-go and snack formats challenge retail volume sales
Granola stands out through innovations and healthy attributes
Retail volume struggles despite players’ focus on added-value
Health claims and convenient packaging continue to maintain consumer interest
Sanitarium consolidates its offerings to align with consumer demands
Staple Foods in New Zealand - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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