COMPETITIVE LANDSCAPE
PepsiCo still leads, but losing ground to private label
Industrial Molinera, which represents PepsiCo and its brand Quaker Avena, continues to lead the competitive landscape in 2025, though it loses value share, as private label in particular makes gains, and hot cereals lose popularity. Quaker has built an extensive distribution network that reaches both traditional and modern grocery retailers, achieving strong brand recognition.
Private label makes significant gains
Overall, private label is now the leading player and is supported by competitive prices and an increasing range. Retail chains have strengthened their private label lines with portfolios that include both basic options and fortified or functional varieties, catering to different consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Ecuador?
- Which are the leading brands in Breakfast Cereals in Ecuador?
- How are products distributed in Breakfast Cereals in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Ecuador - Category analysis
KEY DATA FINDINGS
Negative performance in 2025
Fall in volume sales, driven by decline in hot cereals
Other RTE cereals make highest gains
Growth in breakfast cereals will come from affordable RTE options, as hot cereals lose momentum
Increasing demand for breakfast cereals with a healthier positioning
Increasing polarisation, with affordability and value-added benefits both driving sales
PepsiCo still leads, but losing ground to private label
Private label makes significant gains
Supermarkets and small local grocers continue to lead
Discounters see value share increase by over a fifth
Staple Foods in Ecuador - Industry Overview
Falling retail prices sees profit margins narrow
KEY DATA FINDINGS
Flat performance in 2025
Consumers continue to be price sensitive
Discounters making significant gains
Moderate growth over forecast period
Innovation key for branded players to stay ahead
Limited value growth for e-commerce
Procesadora Nacional de Alimentos CA holds on to top spot
Piggis Embutidos Cia Ltda gains most value share
Independent bakeries largest retail channel
Discounters gain most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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