PROSPECTS AND OPPORTUNITIES
Innovation to engage with consumers and strengthen brand recall
Price reduction has been a key strategy for market players to retain consumers, alongside significant investments in advertising to create competitive advantages that go beyond just price. For example, Kellogg’s introduced limited-edition products, such as Kellogg’s Hot Wheels and Froot Loops Spinners, to generate excitement.
Concerns about sugar consumption present a challenge
Concerns about consuming too much sugar are gradually gaining traction in Ecuador, especially amongst parents seeking to reduce their children’s sugar consumption. This presents a significant challenge for the category as most products have a high sugar content and there is a lack of reduced sugar breakfast cereals specifically targeting children.
Changing consumption patterns to impact hot flakes
Hot oat flakes is experiencing a shift in consumer behaviour that is likely to affect its consumption over the forecast period. Traditionally, the oat drink made with oat flakes has had broad appeal, but there is a noticeable decline in consumption, particularly amongst younger generations.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Ecuador?
- Which are the leading brands in Breakfast Cereals in Ecuador?
- How are products distributed in Breakfast Cereals in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Ecuador - Category analysis
KEY DATA FINDINGS
Private label increasingly challenges leader McDougal
Smaller pack sizes allow for more competitive pricing
Hot cereals dominated by PepsiCo’s Quaker brand
Innovation to engage with consumers and strengthen brand recall
Concerns about sugar consumption present a challenge
Changing consumption patterns to impact hot flakes
Staple Foods in Ecuador - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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